Shopping Twitter is Now Possible Through Purchase Buttons
Meghan Young — June 20, 2015 — Tech
References: blog.twitter & fastcompany
Social media platforms are constantly finding ways to monetize its services and one of the latest developments involves shopping Twitter. Twitter has created an e-commerce element that revolves around pages for products and services, which come complete with purchase buttons. Although some might find shopping Twitter strange, the platform writes, "Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them."
With this in mind, shopping Twitter is a natural extension of the current service. It helps the consumer by making things they appreciate more effortless attainable.
With this in mind, shopping Twitter is a natural extension of the current service. It helps the consumer by making things they appreciate more effortless attainable.
Trend Themes
1. Monetized Social Media - Expanding e-commerce elements within social media platforms such as Twitter create opportunities for businesses to capitalize on user engagement and boost sales.
2. Purchase Buttons - The introduction of purchase buttons on social media platforms like Twitter enables users to make instant purchases, revolutionizing the way products and services are bought and sold.
3. Relevant Discovery - The trend of shopping on Twitter highlights the need for improved discovery tools and algorithms to help users find the most relevant and engaging content on social media platforms related to products and services.
Industry Implications
1. Social Media - The integration of e-commerce features within social media platforms like Twitter presents opportunities for businesses to reach a wider audience and drive sales directly through the platform.
2. Retail - The advent of shopping Twitter, with purchase buttons and product pages, provides retailers with a new channel to promote and sell their products, increasing their online presence and revenue potential.
3. Technology - The merger of social media and e-commerce requires advancements in technology to ensure seamless integration and user-friendly experiences, presenting disruptive innovation opportunities for tech companies.
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