The Instagram Trending Places is Set to Compete with Twitter
Meghan Young — June 24, 2015 — Social Media
The Instagram Trending Places tool is a much-needed update to the social media platform's search and explore features. Positioning itself against other platforms such as Twitter, it will now be showcasing hot topics from around the world to help people stay on top of what's currently happening while also encouraging conversation in a visual way.
With trending hashtags and event specific organization, the Instagram Trending Places update makes the explore page much more meaningful to those who already use it religiously. The Verge writes, "It feels a lot like some of the community-focused content that VSCO publishes on its site and in its apps, and it could be a good way of finding some of the finer photographers on Instagram — tapping one of those banners at the top of the explore section will bring you to a list of Instagram users and a quick sample of their photos."
With trending hashtags and event specific organization, the Instagram Trending Places update makes the explore page much more meaningful to those who already use it religiously. The Verge writes, "It feels a lot like some of the community-focused content that VSCO publishes on its site and in its apps, and it could be a good way of finding some of the finer photographers on Instagram — tapping one of those banners at the top of the explore section will bring you to a list of Instagram users and a quick sample of their photos."
Trend Themes
1. Instagram Trending Places - This trend presents an opportunity for businesses to leverage location-based marketing and target users in specific regions.
2. Search and Explore Features - The improvement of search and explore features on social media platforms opens up possibilities for innovative advertising and content discovery strategies.
3. Visual Conversation Tools - The integration of visuals in conversation-based platforms creates new avenues for brands to engage with their audience and communicate their messaging effectively.
Industry Implications
1. Social Media - The Instagram Trending Places update aligns with the evolving nature of social media platforms, creating opportunities for businesses to connect with users and drive engagement.
2. Digital Advertising - The improved search and explore features across social media platforms provide opportunities for targeted advertising campaigns and enhanced ROI for digital advertisers.
3. Photography - The Instagram Trending Places update allows photographers to gain exposure and connect with potential clients through the platform, facilitating new business opportunities.
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