These interactive store windows range from multilingual beauty displays to festive VR facades that celebrate popular holidays. While the Harrods and Faberge collaboration celebrated Easter -- the luxury department store's window display featured an egg sculpture that was adorned with patterned and interactive projections -- a Christmas fairytale display by Saks Fifth Avenue Holiday was powered by mobile technology.
Whether appealing to tech-savvy millennials or promoting customization, these interactive store windows make any shopping experience more memorable. The experiential merchandising examples range from cosmetic shop windows that are personalized to each person that passes by along with motion-detecting store facades that are re-configured to showcase product specs in a way that is both engaging and entertaining.
14 Interactive Store Windows
From Festive VR Facades to Multilingual Touchscreen Merchandising:
Jana Pijak — Sep 25, 2015 — Marketing

14
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience

13
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game

12
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
11
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
10
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
9
Digitized Stained Glass Windows
Shiseido’s Interactive Store Display Draws Consumers In
8
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
7
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
6
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
5
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
4
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
3
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
2
Multi-Tiered Electronics Shops
This Experimental Store is Divided into Various Interactive Spaces
1
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Personalization-Focused Retail Concepts
Golden Goose Opens in NYC's Meatpacking District
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Record-Breaking Autonomous Supermarkets
Sensei Debuted a Groundbreaking Supermarket at NRF 2025
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
AI-Powered Retail Solutions
SymphonyAI is Carrefour Italy's Newest Retail Technology
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Luxury Brand Light Displays
Tiffany & Co. Lights Up Abu Dhabi with The Constellation of Love
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
AI-Enabled Retail Partnerships
Sainsbury’s and Microsoft Partnered to Elevate Shipping Experiences
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Immersive Holiday Experiences
Simons and Rodeo FX Debut a Stunning Multi-Media Experience
Store-Opening Delicate Artful Wallpapers
Apple China Celebrates a New Store with Wallpapers
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Metallic Jewelry-Inspired Store Designs
Yatofu Designs the Kalevala Flagship Store in Helsinki
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Mumbai Futuristic Fashion Boutiques
Sanjay Puri Architects Designs the Nezo Mumbai Showroom
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools