These interactive store windows range from multilingual beauty displays to festive VR facades that celebrate popular holidays. While the Harrods and Faberge collaboration celebrated Easter -- the luxury department store's window display featured an egg sculpture that was adorned with patterned and interactive projections -- a Christmas fairytale display by Saks Fifth Avenue Holiday was powered by mobile technology.
Whether appealing to tech-savvy millennials or promoting customization, these interactive store windows make any shopping experience more memorable. The experiential merchandising examples range from cosmetic shop windows that are personalized to each person that passes by along with motion-detecting store facades that are re-configured to showcase product specs in a way that is both engaging and entertaining.
14 Interactive Store Windows
From Festive VR Facades to Multilingual Touchscreen Merchandising:
Jana Pijak — Sep 25, 2015 — Marketing
14
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
13
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
12
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
11
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
10
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
9
Digitized Stained Glass Windows
Shiseido’s Interactive Store Display Draws Consumers In
8
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
7
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
6
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
5
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
4
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
3
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
2
Multi-Tiered Electronics Shops
This Experimental Store is Divided into Various Interactive Spaces
1
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Luxury Brand Light Displays
Tiffany & Co. Lights Up Abu Dhabi with The Constellation of Love
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AI-Enabled Retail Partnerships
Sainsbury’s and Microsoft Partnered to Elevate Shipping Experiences
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Immersive Holiday Experiences
Simons and Rodeo FX Debut a Stunning Multi-Media Experience
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Luxury Shopping Activations
Bal Harbour Shops Unveiled Designer Installations
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools