These interactive store windows range from multilingual beauty displays to festive VR facades that celebrate popular holidays. While the Harrods and Faberge collaboration celebrated Easter -- the luxury department store's window display featured an egg sculpture that was adorned with patterned and interactive projections -- a Christmas fairytale display by Saks Fifth Avenue Holiday was powered by mobile technology.
Whether appealing to tech-savvy millennials or promoting customization, these interactive store windows make any shopping experience more memorable. The experiential merchandising examples range from cosmetic shop windows that are personalized to each person that passes by along with motion-detecting store facades that are re-configured to showcase product specs in a way that is both engaging and entertaining.
14 Interactive Store Windows
From Festive VR Facades to Multilingual Touchscreen Merchandising:
Jana Pijak — Sep 25, 2015 — Marketing
14
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
13
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
12
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
11
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
10
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
9
Digitized Stained Glass Windows
Shiseido’s Interactive Store Display Draws Consumers In
8
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
7
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
6
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
5
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
4
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
3
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
2
Multi-Tiered Electronics Shops
This Experimental Store is Divided into Various Interactive Spaces
1
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
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Adaptable Sequin Dresses
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Multi-Sensory ASMR Experiences
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Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI-Enabled Retail Partnerships
Sainsbury’s and Microsoft Partnered to Elevate Shipping Experiences
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Rippled Facade Luxe Retailers
Aranda\Lasch Designs the New Dior Store Interior Facade in Qatar
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools