This Projected Window Display is Created for German Auto Brand BMW
Jana Pijak — May 6, 2015 — Business
This projected window display for BMW was created by the kbs+ design team and is inspired by the near future. The car display was digitally enhanced and featured large projections of moving i3 and i8 models.
As passing cars drove by the window, it's images moved, responding to the hustle and bustle of the city around them. The projected window display also stunned individuals who walked by it, giving them a peek into the future and an exclusive look at BMW's latest models.
Using digital projections and motion detectors, the window display was able to come to life before viewers' eyes. Each of the window's visitors was able to participate in a unique experience that was altered depending on the speed of moving traffic.
As passing cars drove by the window, it's images moved, responding to the hustle and bustle of the city around them. The projected window display also stunned individuals who walked by it, giving them a peek into the future and an exclusive look at BMW's latest models.
Using digital projections and motion detectors, the window display was able to come to life before viewers' eyes. Each of the window's visitors was able to participate in a unique experience that was altered depending on the speed of moving traffic.
Trend Themes
1. Digitized Dealership Displays - Creating interactive digital displays for car dealerships is a trend that provides a unique customer experience.
2. Responsive Car Displays - Car displays that are responsive to the environment and movement around them is a popular and innovative trend.
3. Virtual Vehicle Visualization - Projected virtual displays of vehicles in dealerships provide an innovative tool for viewing and customization of vehicles.
Industry Implications
1. Auto Dealerships - Auto dealerships can use digitized and responsive displays to create new experiences for customers, view and customize vehicles virtually, and provide better product insights.
2. Visual Advertising - The use of creative digital projections can provide visually striking and attention-grabbing advertising for brands.
3. Technology and Design - The integration of technology into design provides an innovative and engaging way to showcase products and services.
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