Seeking to differentiate themselves from growing competitors, brands are turning to humorous mobile marketing techniques to showcase smartphones in a more comical manner.
With the amount of mobile providers on the market, providing information based merely on stats and aesthetic appeal is no longer enough to garner attention. Seeking to create a longer-lasting impression, brands are creating flamboyant storylines and cinematic features to portray their products in a less straightforward manner, using humor to creative a positive association with the brand. From smartphone commercials that showcase wedding guests getting into brawls to those that unexpectedly break into song, these ads reflect a shift in marketing tactics toward more lighthearted and comical strategies.
These humorous mobile marketing tactics showcase a move towards more subtle, yet entertaining methods of consumer engagement.
29 Humorous Mobile Marketing Techniques
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Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
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Truthful Tech Ad Spoofs
'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
27
Surprise Bus Stop Ads
This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
26
Mobile Staring Contest Campaigns
The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
25
Cinema-Style Smartphone Ads
Apple Introduces the Incredibly Eye-Popping iPhone 6 Cinema Ad
24
Envious Smartphone Ads
This Samsung Ad Pokes Fun at the iPhone 6's Bigger Display
23
Rapper-Endorsed Chargers
Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
22
Efficient Cell Phone Billing Ads
This Commercial is Part of the Orange Me Cellphone Ad Campaign
21
Woeful Smartphone Ads
'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts
20
Phone-Made Animation
Smartphones Used to Create Backdrop for Short Film
19
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
18
Dragon Dodging Cellphone Ads
This Commercial Uses Dragons to Promote the Qualcomm Processor
17
Bulky Phone-Protesting Campaigns
This Slim Ascend P6 Smartphone Prevents Pockets from Bulging
16
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
15
Smartphone Addiction Ads
The Samsung Galaxy S3 Ad Teases Obsessed Users
14
Extraterrestrial Mobile Ads
This Samsung World Cup Ad Shows Star Players Training to Battle Aliens
13
Smartphone Domino Rallies
Watch 10,000 iPhones Topple in an Elaborate Domino Set Up
12
Rockstar Kitten Mobile Commercials
This Three Commercial Rocks Out
11
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
10
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
9
Extremely Resonant Phones
Sony Xperia ion 'One Block' Commercial Promotes Spider-Man Release
8
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
7
Sensually Violent Smartphone Ads
Blackberry's 'Two Scoops' Ad was Directed by Robert Rodriguez
6
Candid Cellphone Campaigns
The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
5
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
4
Smartphone Flash Mob Ads
Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
3
Super Speedy Cell Surfing
Orange Mobile Phones Promotes Its Lightning Fast Data Speed
2
Bashing Smartphone Ads
The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
1
Web Search Phone Ads
Gary Oldman Challenges You to Ask the Internet About the HTC One M8
Related Ideas
Micro-Sized Alt Smartphones
The Nothing Phone (2a) Micro Was Shown Off for April Fool's Day
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Smartphone-Controlling Sneakers
The Samsung Shortcut Sneaker Can Perform Five On-Device Actions
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Intuitive AI Smartphone Models
The Rabbit R2 Smartphone Concept by Shreyansh Onial is Next-Gen
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Anti-Theft Phone Cases
JOAN London Created an "Unsnatchable" Phone Case to Deter Thieves
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Pocket Computer Smartphone Concepts
This iPhone 16S Concept Reimagines the Aesthetic of the Device
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Lighter-Holding Phone Cases
A Celeb Duo Inspired BIC EZ Reach Lighters' Hold the Phone Case
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Ultra-Bright Display Smartphones
These New Motorola Moto Smartphones Come in Four Models
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Reduced Connectivity Mobile Devices
The Minimal Phone Combats Against Too Much Scrolling
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Nostalgic Fashion-Tech Collabs
Sandy Liang and Android Partner Up to Turn Tech Stylish
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Simplistic Distraction-Free Phones
The LoFone Has an E Ink Kaleido 3 Color Display
Retro-Futuristic Cellphone Designs
The Conceptual Noka 7610 5G by AndroidLeo Merges Aesthetics
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Amusing Work Platform Ads
Singing Llamas Highlight Why You'll Love Using Monday.com
Explanatory Smartphone Calling Services
AT&T Reason for Call Lets Callers State Their Business
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Minimalist Smartphone Apps
The Dumb Phone App Provides a Pared-Back Experience for iOS Users
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Smartphone Gimbal Attachments
Buddiesman Presents the Snappy Mobile Attachment Tool
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Simplicity-Focused Mobile Banking Apps
Bank Rakyat Indonesia Debuts the #BRImoWorldXperience
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Esports Fan-Marketed Smartphones
HONOR Recruits Yinuo from Honor of Kings to Promote its New Phone
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Insightful Fraud-Battling Initiatives
TPAY Addresses Fraud in Mobile Payments
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Ad-Free Gaming Platforms
Subscrible's Latest Gaming Platform is Available on Mobile Devices
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Party-Centric Quick-Commerce Campaigns
Flipkart Launches 'Everything for Every Party Animal'
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Adorable Pebble-Shaped Warmers
MUID Presents the Cellphone Hand Warmer Device to Keep Cozy
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Minimalist Phone Widgets
Smile App Launcher Turns Your iPhone Into a Distraction-Free Device
Rugged Multimedia Smartphone Models
The TANK 3S Boasts a 100-Lumen 120Hz DLP Projector
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application