'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts
Matt Ho — November 25, 2011 — Pop Culture
With the arrival of the new Samsung Galaxy S II, the electronics company decided to promote its product in an extremely clever way in a commercial called 'NextBigThing 60 Final.'
Instead of displaying a pair of hands swiping through a phone while endlessly talking about its great features, the 'NextBigThing 60 Final' ad goes a different route. The scenario presents a series of people lining up desperately just to get a iPhone, which is always a questionable action. All are eager and excited until they see someone holding the Galaxy S II that makes them wonder if waiting in advance was even worth it in the first place.
This is probably the most well thought-out smartphone commercial I've seen. It takes a completely different angle, it's funny and I love that it pokes fun at the competition.
Instead of displaying a pair of hands swiping through a phone while endlessly talking about its great features, the 'NextBigThing 60 Final' ad goes a different route. The scenario presents a series of people lining up desperately just to get a iPhone, which is always a questionable action. All are eager and excited until they see someone holding the Galaxy S II that makes them wonder if waiting in advance was even worth it in the first place.
This is probably the most well thought-out smartphone commercial I've seen. It takes a completely different angle, it's funny and I love that it pokes fun at the competition.
Trend Themes
1. Anti-advertising Marketing - Opportunity for companies to create unconventional and humorous ads that showcase their product in a unique way.
2. Brand Parodying - Opportunity to create ads that poke fun at the competition while highlighting their own product.
3. Authenticity Marketing - Opportunity for companies to create ads that present a more authentic display of their product, rather than relying on traditional advertising methods.
Industry Implications
1. Technology Industry - Opportunity for phone companies to rethink their advertising strategies and create more unique and memorable ads.
2. Marketing Industry - Opportunity for advertising agencies to suggest new approaches to their clients which focus on unconventional and humorous ads.
3. Entertainment Industry - Opportunity for production companies to create ads that rival short comedic videos for entertainment value and shareability.
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