Blackberry's 'Two Scoops' Ad was Directed by Robert Rodriguez
— June 10, 2013 — Pop Culture
References: keepmoving.blackberry & adweek
Smartphone company Blackberry has released a short film called 'Two Scoops' in an effort to increase sails and garner interest from fans of darkly sensual action movies. To achieve this, Blackberry hired director Robert Rodriguez, creator of the popular Sin City film, to write and direct 'Two Scoops.' The resulting film is 11 minutes long and follows two ninja star-throwing twins as they search for their long-lost father.
'Two Scoops' is a playfully violent film that employs all of Rodriguez's trademarks: blatant sensuality, dark humor and, of course, cartoonish violence. Within the film's 11 minutes, the twins go from cotton candy-haired ice cream parlor maids to hardcore shootout survivors.
Blackberry's use of a famous Hollywood name like Rodriguez to direct attention back to the company is a clever marketing move. If the video goes viral, perhaps Blackberry will be on the tongues of consumers once more.
'Two Scoops' is a playfully violent film that employs all of Rodriguez's trademarks: blatant sensuality, dark humor and, of course, cartoonish violence. Within the film's 11 minutes, the twins go from cotton candy-haired ice cream parlor maids to hardcore shootout survivors.
Blackberry's use of a famous Hollywood name like Rodriguez to direct attention back to the company is a clever marketing move. If the video goes viral, perhaps Blackberry will be on the tongues of consumers once more.
Trend Themes
1. Darkly Sensual Action Movies - There is a trend towards darkly sensual action movies that can be capitalized on by smartphone companies to increase brand interest.
2. Blending Hollywood and Technology - The trend of hiring famous Hollywood directors can create disruptive innovation opportunities for smartphone companies to stand out and gain attention in the market.
3. Viral Marketing Videos - The trend of creating viral marketing videos, like Blackberry's 'Two Scoops,' offers an opportunity for smartphone companies to generate buzz and increase consumer awareness.
Industry Implications
1. Smartphone Industry - The smartphone industry can explore disruptive innovation by incorporating elements of darkly sensual action movies into their marketing campaigns and content.
2. Film Industry - The film industry can benefit from disruptive innovation opportunities by collaborating with smartphone companies to create unique and engaging promotional content.
3. Marketing Industry - The marketing industry can leverage the trend of viral marketing videos and help businesses create impactful campaigns that capture consumer attention and drive brand awareness.
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