The Smartphone Wars is Re-Created in Hilarious Fashion
Ian Andrew Panganiban — May 24, 2013 — Marketing
The smartphone wars between Galaxy and iPhone are something that everyone with a smartphone can relate to. The commercial for the Nokia Windows Phone showcases an over-the-top display of physicality between Android and iOS users.
The video showcases the many insults that Android and iOS users have used at one another that ultimately lead to an imminent fistfight between Galaxy and iPhone lovers. The creation of the commercial isn't as far-fetched as it looks, with the exception of people starting brawls at weddings. Everyone at the wedding gets into a big brawl over smartphone supremacy.
The Windows upcoming smartphone is showcased as the alternative choice between iOS and Androids, which is a humorous way to interject the company's product.
The video showcases the many insults that Android and iOS users have used at one another that ultimately lead to an imminent fistfight between Galaxy and iPhone lovers. The creation of the commercial isn't as far-fetched as it looks, with the exception of people starting brawls at weddings. Everyone at the wedding gets into a big brawl over smartphone supremacy.
The Windows upcoming smartphone is showcased as the alternative choice between iOS and Androids, which is a humorous way to interject the company's product.
Trend Themes
1. Smartphone Wars - Opportunity for brands to capitalize on the rivalry between Android and iOS users to create engaging and humorous content.
2. Alternative Smartphone Choice - Provides chance for companies to position their products as a witty and unique option amidst the Android and iOS dominance.
3. Humorous Marketing Campaigns - Opens doors for brands to leverage humor and physicality to attract attention and create memorable storytelling.
Industry Implications
1. Mobile Devices - Disruptive innovation can emerge by creating innovative features that specifically target the preferences of Android and iOS users.
2. Marketing and Advertising - Opportunity to develop creative and engaging strategies to captivate audiences and differentiate brands in the smartphone market.
3. Entertainment - Potential to collaborate with smartphone brands and content creators to produce entertaining videos that resonate with smartphone users.
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