Sony Xperia ion 'One Block' Commercial Promotes Spider-Man Release
Katherinev123 — June 27, 2012 — Marketing
References: campaigns.sonymobile & brandchannel
Sony has just released an ad that promotes both the Sony Xperia ion smartphone and the release of its upcoming movie 'The Amazing Spider-Man,' which will hit theaters July 3.
The commercial is called 'One Block' and it features a guy using the Sony Xperia ion 4G LTE phone. He is so captivated with what he experiences on the phone that all of it becomes part of the reality that surrounds him, such as Spider-Man stopping a thief. To demonstrate the connectedness a user experiences with HD -- "what it's like when everything's in HD" -- Sony actually hid Sony movies, shows, music, games and more from into the commercial, encouraging viewers to guess what they are. Watch the commercial here to see if you can spot them all!
The commercial is called 'One Block' and it features a guy using the Sony Xperia ion 4G LTE phone. He is so captivated with what he experiences on the phone that all of it becomes part of the reality that surrounds him, such as Spider-Man stopping a thief. To demonstrate the connectedness a user experiences with HD -- "what it's like when everything's in HD" -- Sony actually hid Sony movies, shows, music, games and more from into the commercial, encouraging viewers to guess what they are. Watch the commercial here to see if you can spot them all!
Trend Themes
1. Augmented Reality Advertising - Expanding on the concept of integrating digital content into real-world experiences to create interactive and immersive ads.
2. Cross-promotion in Entertainment and Technology - Collaborating between movie studios and smartphone manufacturers to leverage each other's fan base and create unique promotional experiences.
3. Interactive Content Integration - Incorporating hidden digital content within commercials to engage viewers and encourage them to actively participate.
Industry Implications
1. Smartphone Manufacturing - Opportunity to differentiate products by partnering with entertainment industry to create unique promotional campaigns.
2. Film and Entertainment - Chance to leverage partnerships with smartphone manufacturers to create innovative advertising strategies and reach wider audiences.
3. Marketing and Advertising - Potential for developing interactive and immersive advertising campaigns by integrating digital content into real-world experiences.
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