Mobile Orchestra by SK Telecom Celebrates Phone History
Jamie Danielle Munro — April 12, 2014 — Marketing
References: youtube & creativecriminals
Mobile Orchestra by SK Telecom celebrates the history of cell phones with this captivating ad. With much work, musicians and tech-savvy individuals came up with a musical piece, and programmed multiple phones to play the composition.
What's better is that phones as old as the 80s were used for this commercial. This way, SK Telecom was able to celebrate the phones, even though some of them are quite ancient and unusable these days. In total, three pagers were used, as well as thirty cell phones. Considering how many new iPhones Apple comes out with these days, thirty phones over the past thirty years isn't an astronomical amount.
In the commercial, the phones light up as well as ring, making for an interesting visual symphony as well as audible one at the same time.
What's better is that phones as old as the 80s were used for this commercial. This way, SK Telecom was able to celebrate the phones, even though some of them are quite ancient and unusable these days. In total, three pagers were used, as well as thirty cell phones. Considering how many new iPhones Apple comes out with these days, thirty phones over the past thirty years isn't an astronomical amount.
In the commercial, the phones light up as well as ring, making for an interesting visual symphony as well as audible one at the same time.
Trend Themes
1. Mobile Orchestra Ads - The use of multiple mobile devices to create a musical composition for an ad campaign represents a unique marketing opportunity.
2. Retro Technology - The use of outdated technology in a contemporary setting shows a high potential for the nostalgia market and could create new markets for vintage mobile phones and technology.
3. Multisensory Marketing - Combining visual and auditory stimuli in advertising and marketing promotions are effective and engaging strategies to get the customer's attention and create a memorable experience.
Industry Implications
1. Telecommunications - The telecommunications industry could tap into the nostalgia market by promoting vintage phones and their unique features, creating new customers and revenue streams.
2. Advertising - The use of multisensory marketing in advertising campaigns creates new opportunities for creativity and innovation, allowing brands to connect with customers in an engaging and memorable way.
3. Vintage Technology - The market for vintage technology could expand beyond collectors and enthusiasts, with brands developing new products and services to cater to this growing demand.
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