Orange Mobile Phones Promotes Its Lightning Fast Data Speed
Jonathon Brown — January 16, 2013 — Tech
References: orange & adsoftheworld
This commercial from Orange mobile phones promotes its high speed cell data speeds in a super slow motion kiss scene.
The scene is set at a casual party as a couple gaze into each other's eyes. Suddenly, the woman reaches out and cups the back of the man's head as she leans in for a kiss. Anticipating the kiss, the man starts rifling through a series of operations on his phone. First he changes his social network status to "engaged," then searches for and purchases a family car. As the kiss gets closer his eyes shift back and forth from the woman to his cell phone and he picks out his tuxedo and wedding cake before texting his friend at the party about being his best man.
By the time his friend gets the text, he looks up and sees the couple making out.
The scene is set at a casual party as a couple gaze into each other's eyes. Suddenly, the woman reaches out and cups the back of the man's head as she leans in for a kiss. Anticipating the kiss, the man starts rifling through a series of operations on his phone. First he changes his social network status to "engaged," then searches for and purchases a family car. As the kiss gets closer his eyes shift back and forth from the woman to his cell phone and he picks out his tuxedo and wedding cake before texting his friend at the party about being his best man.
By the time his friend gets the text, he looks up and sees the couple making out.
Trend Themes
1. High Speed Cell Data - There is an opportunity for disruptive innovation in developing technologies and services that enable even higher speed cellular data connections.
2. Super Slow Motion - Innovations in super slow-motion technology can be utilized in various industries, such as film production, sports analysis, and scientific research.
3. Mobile Shopping - There is a growing need for innovative mobile shopping experiences that allow users to seamlessly make purchases while on-the-go.
Industry Implications
1. Telecommunications - The telecommunications industry can explore disruptive innovations in data speed optimization to enhance user experiences and enable new applications.
2. Film and Entertainment - The film and entertainment industry can leverage super slow-motion technology to create visually stunning and captivating scenes.
3. E-commerce - The e-commerce industry can benefit from innovative mobile shopping solutions to tap into a larger customer base and drive sales.
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