The Samsung Galaxy S3 Ad Teases Obsessed Users
Elise Ying-Hei Ho — September 20, 2012 — Tech
The new ad for the Samsung Galaxy S3, 'The Next Big Thing is Already Here,' is going viral fast.
In this cheeky one-minute-and-a-half-video, Samsung mocks the loyal committed consumers all over America who line up for hours to pay hundreds of dollars for a new smartphone with features they don't even completely understand how to use. With 8.0 megapixels and zero shutter lag, the Galaxy 3S is great for capturing memorable moments without worrying about blinking. In what I like to call a phone-kissing motion -- or S Beam if you want to be proper -- the two phones only need to touch in order to instantly transfer things like photos and playlists, which is not an option that many other phones in North America have.
The Samsung Galaxy S3 also allows users to multi-task, like watching movies and messaging together. Equipped with a 4.8-inch HD display and running on 4G LTE, the next big thing is already here.
In this cheeky one-minute-and-a-half-video, Samsung mocks the loyal committed consumers all over America who line up for hours to pay hundreds of dollars for a new smartphone with features they don't even completely understand how to use. With 8.0 megapixels and zero shutter lag, the Galaxy 3S is great for capturing memorable moments without worrying about blinking. In what I like to call a phone-kissing motion -- or S Beam if you want to be proper -- the two phones only need to touch in order to instantly transfer things like photos and playlists, which is not an option that many other phones in North America have.
The Samsung Galaxy S3 also allows users to multi-task, like watching movies and messaging together. Equipped with a 4.8-inch HD display and running on 4G LTE, the next big thing is already here.
Trend Themes
1. Smartphone Addiction - The Samsung Galaxy S3 ad highlights the growing addiction to smartphones and the need for innovative solutions to address this issue.
2. Consumer Loyalty - The ad mocks loyal consumers and suggests an opportunity for disruptive innovation to tap into changing consumer behaviors and preferences.
3. Advanced Phone Features - The ad showcases advanced features like zero shutter lag and instant file transfer, signaling the need for continuous innovation in the smartphone industry.
Industry Implications
1. Advertising - The viral ad campaign by Samsung demonstrates the potential for disruptive innovation in the advertising industry to capture consumer attention through creative and bold strategies.
2. Technology - The Samsung Galaxy S3 ad highlights the need for continuous innovation in the technology industry to offer cutting-edge features and functionalities that can differentiate products in the market.
3. Consumer Electronics - The ad points to disruptive innovation opportunities in the consumer electronics industry to develop products that address consumer needs for advanced features, seamless multi-tasking, and connectivity.
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