Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
Katherinev123 — July 30, 2012 — Tech
References: duracellpowermat.us & popsop
To promote its new Duracell Powermat 24-Hour Power System, a wireless charger that keeps your mobile powered up while you're out and about, Duracell has enlisted the help of rap star Jay-Z to appear in its latest ad campaign.
The campaign includes this commercial, which focuses on Duracell's 'always powered' concept, showing a guy going about his day-to-day business without losing power on his cellphone. A battery icon floats around him, indicating that his phone is either fully or mostly charged, while others in the commercial have dangerously low battery levels. Jay-Z appears at the end of the spot, grabbing his own Duracell Powermat 24-Hour Power System charger from the main character and saying, "Never be powerless."
While the Duracell Powermat 24-Hour Power System is currently only available in New York and online, the brand plans to roll it out nationally by the fall.
The campaign includes this commercial, which focuses on Duracell's 'always powered' concept, showing a guy going about his day-to-day business without losing power on his cellphone. A battery icon floats around him, indicating that his phone is either fully or mostly charged, while others in the commercial have dangerously low battery levels. Jay-Z appears at the end of the spot, grabbing his own Duracell Powermat 24-Hour Power System charger from the main character and saying, "Never be powerless."
While the Duracell Powermat 24-Hour Power System is currently only available in New York and online, the brand plans to roll it out nationally by the fall.
Trend Themes
1. Wireless Charging - The trend of wireless charging technology is gaining traction, providing opportunities for disruptive innovations in the power industry.
2. Celebrity Endorsements - The use of celebrity endorsements in advertising campaigns presents opportunities for disruptive innovation in marketing and branding strategies.
3. Always Powered - The concept of constant power supply for mobile devices is becoming increasingly important, creating opportunities for disruptive innovations in battery technology.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation in wireless charging devices and solutions.
2. Advertising - The advertising industry can leverage celebrity endorsements to create disruptive and impactful marketing campaigns.
3. Energy - The energy industry can explore disruptive innovation in battery technology to provide efficient and long-lasting power solutions for mobile devices.
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