This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
Tana Makmanee — February 23, 2013 — Marketing
These clever surprise bus stop ads by Qualcomm are an inventive way to display how much technology and mobile devices have been integrated into our lives by showcasing the hilarious effects of installing an interactive mobile display at a bus stop.
This commercial consists of Qualcomm installing interactive bus stop displays that ask individuals to type in a specific URL on their phones. When each participant visits the site, depending on what the question was, a cute little surprise would then show up right in front of them. The displays included such questions as "Are you in a hurry?" and when the user used their mobile device to connect to the site, a slick sports convertible showed up to take the individual for a ride!
This adorable commercial is a fantastic way to demonstrate the power and influence that mobile devices have on the current generation of youth, and the incessant need to constantly connect online.
This commercial consists of Qualcomm installing interactive bus stop displays that ask individuals to type in a specific URL on their phones. When each participant visits the site, depending on what the question was, a cute little surprise would then show up right in front of them. The displays included such questions as "Are you in a hurry?" and when the user used their mobile device to connect to the site, a slick sports convertible showed up to take the individual for a ride!
This adorable commercial is a fantastic way to demonstrate the power and influence that mobile devices have on the current generation of youth, and the incessant need to constantly connect online.
Trend Themes
1. Interactive Ads - The use of interactive content in advertising creates an engaging experience for consumers and provides brands with an opportunity to connect with their target audience in a more personal way.
2. Mobile Integration - Incorporating mobile technology into daily life and public spaces provides a convenient and efficient connection between consumers and brands, creating new avenues for advertising and customer interactions.
3. Experiential Marketing - Creating memorable and interactive experiences for consumers through advertising helps brands stand out in a crowded market and leaves a lasting impression on potential customers.
Industry Implications
1. Advertising - Implementing interactive content and mobile integration into advertising provides opportunities for brands to connect with consumers in unique and engaging ways, leading to increased brand awareness and loyalty.
2. Technology - The advancement and integration of technology into public spaces and daily life provides opportunities for innovation in areas such as advertising, customer service, and communication.
3. Transportation - Incorporating interactive displays into public transportation provides opportunities for entertainment, and customer engagement, as well as creating a new platform for advertising and marketing.
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