The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
Josh Mears — January 24, 2012 — Pop Culture
References: 72andsunny & adweek
Mac lovers everywhere look out, the new Galaxy S II ad is on a mission and if you're not part of it, then prepare to get 'Samsunged.' Samsung's Galaxy SII ad has continued its attack against Apple phones. Previously the cell phone company had released an attack ad to make fun at those waiting for the new iPhone release and now this one picks up from where the previous left off.
In this Samsunged ad, Apple hipsters again wait feverishly, this time for the first "un-boxing" video.Then the suave tech-savvy hero arrives and shows off his new Samsung with its turn-by-turn directions and face detection features. The waiting hipsters then groan, "Aw! We just got Samsunged".
This new Samsunged ad will be released at this year’s Superbowl, which showcases the Patriots and the Giants in a rematch of the 2007 Superbowl. Samsung is vying to take a chunk out of Apple's dominance this year.
In this Samsunged ad, Apple hipsters again wait feverishly, this time for the first "un-boxing" video.Then the suave tech-savvy hero arrives and shows off his new Samsung with its turn-by-turn directions and face detection features. The waiting hipsters then groan, "Aw! We just got Samsunged".
This new Samsunged ad will be released at this year’s Superbowl, which showcases the Patriots and the Giants in a rematch of the 2007 Superbowl. Samsung is vying to take a chunk out of Apple's dominance this year.
Trend Themes
1. Anti-apple Advertising - The trend of anti-Apple advertising campaigns is growing, presenting an opportunity for companies to capture the Apple market share by differentiating themselves through unique features and design.
2. Mobile Phone Face Detection - The increasing use of face detection technology in mobile phones presents an opportunity for companies to develop unique and user-friendly features that utilize this technology in new and innovative ways.
3. Competitive Advertising - The trend of competitive advertising, such as attack ads, can present an opportunity for companies to stand out from the competition by taking a bold and provocative stance in their marketing campaigns.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturers can capitalize on the trend of anti-Apple advertising by highlighting unique features and design that sets them apart from Apple products.
2. Face Detection Technology - Companies specializing in face detection technology can collaborate with mobile phone manufacturers to develop new and innovative features that utilize this technology in unique and user-friendly ways.
3. Digital Marketing - Digital marketing agencies can work with companies to develop bold and provocative advertising campaigns that differentiate themselves from the competition and capture consumer attention.
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