This Commercial is Part of the Orange Me Cellphone Ad Campaign
Jonathon Brown — February 1, 2013 — Tech
References: shop.orange.ch & ibelieveinadv
Orange Me is an ad campaign from Orange cellular in Europe focused on it’s pay-per use subscription service, which promotes the fact that users only pay for the cell service they actually use.
This commercial is one of three in the Orange Me campaign as well as a piece of Orange’s broader flurry of television ads released in the last few months. This ad starts like many of Orange’s ads, by setting the commercial in a place that doesn’t seem suitable for a cell phone ad. In this commercial, the lead woman walks into a carpet store, takes off her shoes and starts walking from carpet to carpet testing the softness. Once she chooses the softest carpet, she cuts out a half circle and buys only that piece.
This commercial is one of three in the Orange Me campaign as well as a piece of Orange’s broader flurry of television ads released in the last few months. This ad starts like many of Orange’s ads, by setting the commercial in a place that doesn’t seem suitable for a cell phone ad. In this commercial, the lead woman walks into a carpet store, takes off her shoes and starts walking from carpet to carpet testing the softness. Once she chooses the softest carpet, she cuts out a half circle and buys only that piece.
Trend Themes
1. Pay-per-use Subscription Services - Orange's Orange Me ad campaign highlights pay-per-use subscription service, showing disruption opportunities for telecom industry.
2. Unexpected Settings for Ads - Orange's Orange Me ad campaign uses unexpected settings for ads, demonstrating disruptive advertising strategies for various industries.
3. Focused Ad Campaigns - Orange's focused Orange Me ad campaign shows the possibility of effective targeted marketing campaigns in the telecommunications industry.
Industry Implications
1. Telecommunications - Orange's pay-per-use subscription service showcased in their Orange Me ad campaign presents a disruptive innovation opportunity for the telecommunications industry.
2. Advertising - Orange's Orange Me ad campaign's utilization of unexpected settings presents opportunities for disruptive advertising strategies for various industries.
3. Marketing - Orange's focused Orange Me ad campaign may inspire disruptive innovation in targeted marketing campaigns across various industries.
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