'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
Vittoria Natarelli — June 29, 2010 — Pop Culture
References: raisehopeforcongo.org & buzzfeed
'I'm a Mac and I've Got a Dirty Secret' is a spoof ad that sheds light and awareness on the war in Congo, the deadliest war in the world.
Unknown to most people, our technology is made of minerals that fuel the conflict in the war-torn country. From PCs to Macs to cell phones, our technology is made at the cost of many lives. The Enough Project, along with Raise Hope for Congo, are looking to end this problem.
'I'm a Mac and I've Got a Dirty Secret' encourages viewers to use their voice to solve the problem.
Unknown to most people, our technology is made of minerals that fuel the conflict in the war-torn country. From PCs to Macs to cell phones, our technology is made at the cost of many lives. The Enough Project, along with Raise Hope for Congo, are looking to end this problem.
'I'm a Mac and I've Got a Dirty Secret' encourages viewers to use their voice to solve the problem.
Trend Themes
1. Conflict Mineral Awareness - The trend of promoting awareness of conflict minerals in technology production, and the need for alternative sourcing.
2. Social Impact Advertising - The trend of using advertising as a means to raise awareness for social and political issues, seeking to drive behavioural change.
3. Sustainable Mining Practices - The trend of promoting sustainable and ethical mining practices and materials sourcing for the technology industry.
Industry Implications
1. Technology - Opportunity for technology companies to transition to ethical, sustainable, and conflict-mineral-free sourcing of materials, and raise awareness for sourcing transparency and sustainability.
2. Advertising - Opportunity for advertising creative teams and agencies to promote social impact advertising through creative and meaningful messaging to generate awareness and drive change.
3. Mining - Opportunity for mining companies to push for and promote sustainable, ethical mining practices and educate the public on sourcing transparency to promote ethical tech production.
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