Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
Andrew Sztein — March 13, 2013 — Tech
The new flagship Samsung smartphone is on its way, and the company has a toe-tapping way to promote the Galaxy IV; New York City flash mobs.
While the flash mob that Samsung set up isn't as enormous as others we've seen on the Internet, there's just something fun and carefree about watching a bunch of guys in suits and bowler hats put on a show on a public street. The stunt begins with the dapper gentlemen setting up an impromptu cardboard box telling the public to be "ready 4 the next Galaxy." The dancers enter and exit with contagious aplomb as their sweet moves promote the Galaxy in ways a technical demonstration never could.
It's interesting to see how big companies promote their products using Internet trends and memes in unique ways. In this case, I think Samsung found a quirky and fun way to promote the Galaxy IV.
While the flash mob that Samsung set up isn't as enormous as others we've seen on the Internet, there's just something fun and carefree about watching a bunch of guys in suits and bowler hats put on a show on a public street. The stunt begins with the dapper gentlemen setting up an impromptu cardboard box telling the public to be "ready 4 the next Galaxy." The dancers enter and exit with contagious aplomb as their sweet moves promote the Galaxy in ways a technical demonstration never could.
It's interesting to see how big companies promote their products using Internet trends and memes in unique ways. In this case, I think Samsung found a quirky and fun way to promote the Galaxy IV.
Trend Themes
1. Flash Mob Marketing - Using flash mobs in marketing campaigns to create a fun and unique way to promote a product.
2. In-the-moment Advertising - Creating advertisements that happen spontaneously, in the moment, to grab attention and create a buzz.
3. Non-traditional Advertising - Breaking away from traditional advertising methods to engage consumers in new and exciting ways.
Industry Implications
1. Mobile Technology - Mobile device companies can use flash mobs to bring attention to new product releases in a creative and engaging way.
2. Entertainment - Movie studios and TV networks can use flash mobs to promote upcoming films and shows to create buzz and excitement among fans.
3. Retail - Retail companies can use flash mobs to create a memorable and entertaining experience for customers, encouraging them to return and to tell others about the brand.
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