Food publicity stunts always make for a fun experience, as there are almost as many ways to promote a food-related product or service as there are food varieties out there. The emergence of the Internet and social media has only expanded the ways in which food manufacturers and retailers can publicize and promote their offerings.
Of course, the oldest and most easy way to create food publicity is to give away free food. It doesn't matter if you're a debt-ridden college student or a high-flying investment banker, everyone likes free food and giving food away is a tried and tested way to get consumers to like your brand.
Hosting competitions and giving away prizes is also a good way to get people enthused about a food brand. Another popular tactic is to offer customers alternative services if they don't enjoy the food.
Flash mobs, eye-catching visual installations and experiential marketing campaigns and contests are also viable and fun ways to promote food products.
19 Food Publicity Stunts
From Fast Food Launchers to Chinese Fruity Beauty Contests:
Rahul Kalvapalle — Aug 8, 2014 — Marketing
19
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
18
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
17
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
16
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
15
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
14
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
13
Junkfood Vacations
Burger King Launches 35 Day Global ‘Burger Pilgrimage'
12
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
11
Energy-Efficient Pizzerias
The Vest Pizza Campaign Rewards Eco-Consciousness with Food
10
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
9
Hiring Fake Crowds
Queues for Hire at McDonald's in Japan
8
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
7
Gigantic Human Chip Clusters
This Doritos Super Bowl Stunt Formed the Largest Dorito Ever
6
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
5
BBQ Spas
Jones Serves Up BBQ Food and Foot Massages
4
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
3
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
2
Chinese Fruity Beauty Contests
The Winner of this Beauty Contest gets a Lifetime Supply of Fruit
1
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
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Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Stress-Relieving Snack Booths
I Scream for Yasso Rewards People for Releasing Frustration
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Video Game-Themed Noodle Promotions
The Yoshinoya Operation Full Stomach Campaign Stars Kirby
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Anti-Shrinkflation Pizza Campaigns
Domino's MOREflation Will Offer More Food for the Same Price
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Deceptive Pizza Campaigns
Pizza Hut Frozen Pizza Underscores the Chain's Commitment to Freshness
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Party-Ready Burger Promotions
This Shake Shack Large Order Promotion is Here for Summer
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Fried Chicken Anime Promotions
The KFC Pokémon Promotion is Running in China
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Fast-Food Free Delivery Deals
KFC's Value Wars Kicks Off with Free Delivery on Sundays
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Complimentary Fries Campaign
McDonald's Free Fries Friday Celebrates French Fry Day
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Chicken Wing Retailer Promotions
These 7-Eleven National Chicken Wing Day Promotions are Tasty
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Back-to-School Burger Promotions
The Deliveroo Students Boost Burger Supports University Students
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Scholarly Restaurant Promotions
Frankie & Benny’s is Offering Free Pizzas on Exam Results Day
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Scratch-to-Win Pizza Promotions
Freshslice Pizza is Celebrating Its 25th Anniversary This Month
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Celebratory Pizza Promotions
Little Caesars Summer of Hot-N-Ready Giveaways & Getaways is Tasty
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes