The Winner of this Beauty Contest gets a Lifetime Supply of Fruit
Rahul Kalvapalle — March 13, 2014 — Marketing
References: taina.cn & marketwatch
Miss World, Miss Universe, Miss (Insert Country Name Here)... now you can be Miss Fruit!
China Fruits Corporation, a producer and retailer of fresh fruits in China, is launching the 'Taina Miss Fruit' beauty contest. The contest is sponsored by the Taina store brand of fresh fruits owned by China Fruits Corp. The contest aims to promote the Taina fruit brand and advocate the benefits of fruit-eating to China's growing urban population.
The contestant who is crowned Miss Fruit will be appointed brand ambassador of Taina fruits, receive a cash reward and receive a lifetime supply of fruit from Taina's fruit offerings. In addition to Miss Fruit, three other top winners will be crowned and seven other contestants will receive individual awards.
Interestingly, only those proficient in English can enter the contest. This is because China Fruits Corp is a U.S. public company and is looking for an English-speaking brand ambassador.
China Fruits Corporation, a producer and retailer of fresh fruits in China, is launching the 'Taina Miss Fruit' beauty contest. The contest is sponsored by the Taina store brand of fresh fruits owned by China Fruits Corp. The contest aims to promote the Taina fruit brand and advocate the benefits of fruit-eating to China's growing urban population.
The contestant who is crowned Miss Fruit will be appointed brand ambassador of Taina fruits, receive a cash reward and receive a lifetime supply of fruit from Taina's fruit offerings. In addition to Miss Fruit, three other top winners will be crowned and seven other contestants will receive individual awards.
Interestingly, only those proficient in English can enter the contest. This is because China Fruits Corp is a U.S. public company and is looking for an English-speaking brand ambassador.
Trend Themes
1. Fruity Beauty Contests - The trend of using beauty contests to promote healthy foods like fruits creates opportunities to market products to younger audiences and tap into the trend of health and wellness promotion.
2. English-only Contests - Requiring proficiency in a particular language in contests can create opportunities to identify and promote talent who speaks a particular language as well as to market products to that language's speaking market.
3. Brand Ambassador Promotion - Beauty contests that use the winners as brand ambassadors create opportunities to increase brand awareness, improve brand image, and tap into the winners' fan bases and social media followings.
Industry Implications
1. Beauty Industry - The beauty industry can use the trend of fruit-based beauty contests to promote healthy and organic beauty products as well as to market to younger and health-conscious audiences.
2. Food Industry - The food industry can use the trend of fruit-based beauty contests to identify and promote healthy food products and to tap into the growing trend of health and wellness promotion.
3. Language Learning Industry - The language learning industry can use the trend of language-specific contests to market their products as well as to identify and promote talent who speaks a particular language as brand ambassadors.
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