Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Laura McQuarrie — December 7, 2023 — Marketing
References: finance.yahoo
Every holiday season, food and beverage brands entice consumers with refreshingly different alternatives to leave out for Santa instead of classic milk and cookies, and this year, Frito Lay Canada is inviting Canadians to disrupt tradition by setting out a bowl of chips for Santa. New research commissioned by Frito Lay Canada shows that more than 68% of Canadians are open to a snack change this holiday season, and the brand's festive ad campaign got its start with a simple question: "What if Santa wanted an alternative to cookies?"
For those who are ready to do something differently this season, Frito Lay Canada newly introduced Miss Vickie's All Wishes, a limited-edition bag that's only filled with "wish chips"—the rare, folded chips that are often fought over and used to make wishes.
For those who are ready to do something differently this season, Frito Lay Canada newly introduced Miss Vickie's All Wishes, a limited-edition bag that's only filled with "wish chips"—the rare, folded chips that are often fought over and used to make wishes.
Trend Themes
1. Alternative Holiday Snacks - Brands are enticing consumers with refreshingly different alternatives to leave out for Santa instead of classic milk and cookies.
2. Snack Change - New research shows that more than 68% of Canadians are open to a snack change this holiday season.
3. Limited-edition Chip Bag - Frito Lay Canada introduced Miss Vickie's All Wishes, a limited-edition bag filled with rare, folded chips that are often fought over and used to make wishes.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative alternatives to traditional holiday snacks.
2. Market Research - The market research industry can provide insights into consumer preferences for holiday snacks.
3. Packaging - The packaging industry can capitalize on the concept of limited-edition bags filled with unique snack items.
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