Queues for Hire at McDonald's in Japan
References: japantoday & mdn.mainichi.jp
After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign.
The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.
Here’s the job description:
The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.
Here’s the job description:
Trend Themes
1. Fake Crowd Hiring - The trend of hiring fake crowds for marketing campaigns can disrupt the traditional methods of generating buzz and attracting customers for businesses.
2. Viral Event Marketing - The emergence of viral event marketing can provide a new platform for businesses to attract customers and generate brand awareness with unique and intriguing campaigns.
3. Ethical Concerns in Marketing - The increasing awareness of ethical concerns in marketing practices can lead to a shift towards more authentic and transparent promotional strategies.
Industry Implications
1. Marketing - The marketing industry can incorporate the trend of fake crowd hiring and viral event marketing to create innovative advertising campaigns for their clients.
2. Hospitality - The hospitality industry can benefit from the use of viral event marketing and fake crowd hiring to draw in potential customers and create memorable experiences.
3. Event Management - The trend of fake crowd hiring and viral event marketing can offer exciting opportunities for event management companies to create unique and unforgettable experiences for clients.
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