Nongshim Creates a Dance Challenge to Promote its New Ramen Products
References: eng.nongshim & m.koreaherald
Nongshim is introducing an exciting dance challenge event celebrating the debut of its latest offerings: the Pu Phat Phong Guri Big Bowl and Kimchi Jja Guri Big Bowl. These new additions draw inspiration from Thai curry and Korean kimchi and pork stew, respectively.
The approximately two-month event will feature a captivating digital campaign centered around a charming raccoon character embarking on a global adventure to discover new and tantalizing flavors. Participants are encouraged to choose from two themed advertisements and showcase their best dance moves in a TikTok video.
Nongshim will also work alongside various influencers to promote its new offerings.
"We are committed to promoting our new line of products, which are designed to appeal to a global appetite and introduce an innovative take on the raccoon theme," a company official said.
Image Credit: Nongshim
The approximately two-month event will feature a captivating digital campaign centered around a charming raccoon character embarking on a global adventure to discover new and tantalizing flavors. Participants are encouraged to choose from two themed advertisements and showcase their best dance moves in a TikTok video.
Nongshim will also work alongside various influencers to promote its new offerings.
"We are committed to promoting our new line of products, which are designed to appeal to a global appetite and introduce an innovative take on the raccoon theme," a company official said.
Image Credit: Nongshim
Trend Themes
1. Global Flavor Inspiration - Drawing from Thai curry and Korean kimchi, Nongshim introduces new ramen flavors with a dance challenge centered around a raccoon character's adventure.
2. Influencer Collaboration Promotions - Nongshim leverages influencers to promote its new ramen products through captivating digital campaigns and dance challenges.
3. Tiktok Engagement Strategies - Encouraging participants to showcase dance moves in TikTok videos, Nongshim creates interactive engagement for its latest ramen offerings.
Industry Implications
1. Food and Beverage - In the food and beverage industry, companies can explore innovative promotional campaigns inspired by global flavors to engage consumers through interactive experiences.
2. Marketing and Advertising - Within the marketing and advertising sector, businesses can seek disruptive opportunities by collaborating with influencers and using social media platforms like TikTok to enhance brand visibility.
3. Social Media and Influencer Marketing - By tapping into social media and influencer marketing trends, industries can leverage interactive challenges and digital campaigns to create buzz and drive product awareness.
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