MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Laura McQuarrie — December 23, 2023 — Marketing
References: moonpiealienacquisition & designtaxi
Captivating press conferences, UAP reports and curious discoveries surged interest in extraterrestrial existence in 2023, and MoonPie is capping off the year with Alien Acquisition ads that specifically speak to extraterrestrial life.
Humans who visit the brand's Alien Acquisition website will be confused by the banners and images made up of undiscernible characters, although scrolling enough reveals an invitation for extraterrestrials to prove that they're an "alien-fluencer."
MoonPie is looking for the first non-human to prove their identity for a chance to become an alien-fluencer, and as part of its extensive campaign, it is putting out static, mobile, and digital billboards, airplane and boat banners, and even drone shows over the Pyramid of the Sun in Teotihuacan, Mexico.
Humans who visit the brand's Alien Acquisition website will be confused by the banners and images made up of undiscernible characters, although scrolling enough reveals an invitation for extraterrestrials to prove that they're an "alien-fluencer."
MoonPie is looking for the first non-human to prove their identity for a chance to become an alien-fluencer, and as part of its extensive campaign, it is putting out static, mobile, and digital billboards, airplane and boat banners, and even drone shows over the Pyramid of the Sun in Teotihuacan, Mexico.
Trend Themes
1. Extraterrestrial Existence Interest - Captivating press conferences and curious discoveries surged interest in extraterrestrial existence in 2023.
2. Non-human Influencers - MoonPie's Alien Acquisition campaign invites extraterrestrials to prove their identity for a chance to become an alien-fluencer.
3. Multimedia Outdoor Advertising - MoonPie's extensive campaign includes static, mobile, and digital billboards, airplane and boat banners, and even drone shows over the Pyramid of the Sun in Teotihuacan, Mexico.
Industry Implications
1. Advertising - MoonPie's Alien Acquisition campaign explores the potential of using non-human influencers in advertising.
2. Entertainment - The surge in interest in extraterrestrial existence opens up opportunities for creating entertainment content centered around aliens.
3. Out-of-home Advertising - The use of multimedia outdoor advertising, such as billboards, banners, and drone shows, presents innovative possibilities for the out-of-home advertising industry.
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