The Deliveroo Students Boost Burger Supports University Students
Michael Hemsworth — September 12, 2024 — Lifestyle
References: deliveroostudents & retailtimes
The Deliveroo Students Boost Burger has been created by the brand in response to the start of the new school year to provide first year university students with the perfect option to stay fueled.
The burger starts off with a nutrient-dense beef patty that's sandwiched in a homemade bun with an orange hue achieved with sweet potato, turmeric and pumpkin as a nod to vitamin C tablets. The burger is also made with veggies, spices, chia seeds, kimchi and gochujang to give it a deliciously earthy, sweet and spicy flavor profile.
Arabella Jenkins from Deliveroo spoke on the Deliveroo Students Boost Burger saying, "What better way to kick off Freshers than to announce that our university student club, Deliveroo Students, is back with a bang, bringing bigger and better member deals to students than ever. To celebrate, we’re dropping a 99p ‘Boost Burger’ packed full of nutrients to help fuel student members across the UK – the ultimate saver meal for uni students in more ways than one!"
The burger starts off with a nutrient-dense beef patty that's sandwiched in a homemade bun with an orange hue achieved with sweet potato, turmeric and pumpkin as a nod to vitamin C tablets. The burger is also made with veggies, spices, chia seeds, kimchi and gochujang to give it a deliciously earthy, sweet and spicy flavor profile.
Arabella Jenkins from Deliveroo spoke on the Deliveroo Students Boost Burger saying, "What better way to kick off Freshers than to announce that our university student club, Deliveroo Students, is back with a bang, bringing bigger and better member deals to students than ever. To celebrate, we’re dropping a 99p ‘Boost Burger’ packed full of nutrients to help fuel student members across the UK – the ultimate saver meal for uni students in more ways than one!"
Trend Themes
1. Nutrient-dense Fast Food - Incorporating nutrient-dense ingredients into fast food items offers a health-conscious twist that appeals to students and young consumers.
2. Affordable Gourmet Meals - Creating gourmet-style meals at a low price point provides an opportunity for brands to attract budget-conscious university students.
3. Culturally-inspired Flavors - Integrating diverse cultural ingredients like kimchi and gochujang into traditional foods introduces exotic flavors aimed at adventurous eaters.
Industry Implications
1. Food Delivery Services - Offering specialized menu items for university students could strengthen market presence and customer loyalty for delivery platforms.
2. Health-focused Fast Food - Fast food chains can leverage health trends by incorporating superfoods and nutrient-packed options into their standard menu offerings.
3. Student-centric Marketing - Brands that design exclusive deals and products for students can capitalize on the back-to-school season to drive sales and engagement.
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