McDonald’s Japan Increases Productivity in Speed-Boosting Campa
Kyle Towers — January 3, 2013 — Marketing
References: mcdonalds.co.jp & en.rocketnews24
Who is faster at preparing a McDonald’s order: The Flash or Superman? How about a part-time minimum wage employee in Japan?
McDonald’s Japan has really put the pressure on staff with its new campaign '60 seconds service or free.' Customers who are not provided with their meal in full punctuality receive a coupon for a free McDonald’s Japan burger of their choice.
To referee this event, an hourglass will be stationed at every McDonald’s Japan location. It’s of interest whether the meal still qualifies as free if the integrity of the order is compromised due to hasty preparations.
Judging by the included video, it’s pretty clear McDonald’s Japan employees are of an elite class -- likely a product of an intensive training program. Or maybe they are all just robots. Either way, 60 seconds is an impressive preparation time.
Additional Source:
gigazine.net
McDonald’s Japan has really put the pressure on staff with its new campaign '60 seconds service or free.' Customers who are not provided with their meal in full punctuality receive a coupon for a free McDonald’s Japan burger of their choice.
To referee this event, an hourglass will be stationed at every McDonald’s Japan location. It’s of interest whether the meal still qualifies as free if the integrity of the order is compromised due to hasty preparations.
Judging by the included video, it’s pretty clear McDonald’s Japan employees are of an elite class -- likely a product of an intensive training program. Or maybe they are all just robots. Either way, 60 seconds is an impressive preparation time.
Additional Source:
gigazine.net
Trend Themes
1. Speedy Fast Food Preparation - McDonald's Japan's new '60 seconds service or free' campaign puts pressure on staff and highlights the adoption of innovative approaches for faster service in the fast food industry.
2. Intensive Employee Training Programs - McDonald's Japan's employees' impressive speed in preparing orders indicates the importance of training programs designed for increased productivity and quality service in the food service industry.
3. Competition-based Campaigns - McDonald's Japan's '60 seconds service or free' campaign shows the potential success of competition-based campaigns for promoting increased productivity, efficiency, and quality service in the fast food industry.
Industry Implications
1. Fast Food Industry - McDonald's Japan's adoption of innovative approaches for faster service highlights an opportunity for the fast food industry to improve their service delivery, with quality and speed remaining key competitive factors.
2. Training and Development Industry - McDonald's Japan's intensive employee training program provides an opportunity for the training and development industry to offer similar programs to other businesses seeking to increase the productivity and quality of service of their employees.
3. Promotions and Advertising Industry - McDonald's Japan's successful '60 seconds service or free' campaign demonstrates an opportunity for the promotions and advertising industry to design creative campaigns that incorporate elements of competition, incentive, and a focus on quality service for businesses seeking to improve customer satisfaction and loyalty.
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