Doritos and Xbox Partnered to Celebrate the Release of Starfield
Michael Hemsworth — November 8, 2023 — Lifestyle
References: doritos & talkingretail
Doritos and Xbox have announced a partnership in celebration of the release of Starfield that will provide avid gamers with an on-pack promotion to take advantage of. The promotion is running in the UK and is taking place now through December 17, 2023 with fans able to enter codes from specially marked packs to win some exclusive prizes. The promotion will be available across the grocery, convenience and wholesale channels, and include such Doritos flavors as Tangy Cheese, Cool Original, Chilli Heatwave, Loaded Pepperoni and Triple Cheese Pizza.
Doritos Senior Brand Manager Karina Stoltz spoke on the Doritos and Xbox on-pack promotion saying, "Gaming is a popular pastime for Gen-Z, with 81% of the demographic playing games. By teaming up with Xbox in line with the exciting launch of Starfield, we’re directly speaking to our Gen-Z consumers’ passion for gaming and providing them with the perfect snack for this occasion."
Doritos Senior Brand Manager Karina Stoltz spoke on the Doritos and Xbox on-pack promotion saying, "Gaming is a popular pastime for Gen-Z, with 81% of the demographic playing games. By teaming up with Xbox in line with the exciting launch of Starfield, we’re directly speaking to our Gen-Z consumers’ passion for gaming and providing them with the perfect snack for this occasion."
Trend Themes
1. On-pack Promotions - The partnership between Doritos and Xbox to celebrate the release of Starfield highlights the trend of on-pack promotions in the gaming industry.
2. Exclusive Prizes - The on-pack promotion by Doritos and Xbox offers exclusive prizes, demonstrating the trend of providing gamers with unique incentives.
3. Gen-z Gaming - With 81% of Gen-Z playing games, the Doritos and Xbox partnership taps into the trend of targeting this demographic with gamer-focused promotions.
Industry Implications
1. Snack Food - The Doritos and Xbox on-pack promotion showcases the opportunities for snack food companies to collaborate with gaming brands.
2. Gaming - The partnership between Doritos and Xbox highlights the potential for gaming companies to collaborate with food and beverage brands to enhance gamers' experiences.
3. Retail - The on-pack promotion across grocery, convenience, and wholesale channels demonstrates the potential for retailers to capitalize on the partnership between Doritos and Xbox.
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