CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
Shelby Lee Walsh — September 25, 2009 — Marketing
References: charliesburgers
It may be hard to find a restaurant where the locations are hidden, the menus change and the invitations are top secret, but CharliesBurgers.ca isn’t about making it easy for you. In fact, the website makes it difficult to even understand what Charlie’s Burgers is.
The site displays an ominous door with the letters ‘C’ and ‘B’ scrolled in red paint. After clicking on this you are transported to a black page that reads:
Enter your email and you will be sent a short survey about your love of FOOD. Once you have sent this back, you may be added to the e-vite list for Charlie’s Burgers events… or maybe not, it’s not for everyone.”
Now I NEED to go!
The site displays an ominous door with the letters ‘C’ and ‘B’ scrolled in red paint. After clicking on this you are transported to a black page that reads:
Enter your email and you will be sent a short survey about your love of FOOD. Once you have sent this back, you may be added to the e-vite list for Charlie’s Burgers events… or maybe not, it’s not for everyone.”
Now I NEED to go!
Trend Themes
1. Secret Dining Clubs - Opportunities for businesses to create unique and exclusive dining experiences and market them through secretive and mysterious branding and invitations.
2. Experiential Dining - Innovation opportunities for restaurants to offer unique and personalized dining experiences that create a sense of exclusivity and adventure for consumers.
3. Mystery Menus - Opportunities for restaurants to create menus with a surprise element that offers adventurous customers a surprise culinary experience.
Industry Implications
1. Hospitality Industry - Hotels and luxury resorts can use secretive and exclusive dining experiences as a unique selling point to attract travelers seeking one-of-a-kind experiences.
2. Event Planning Industry - Event planners can incorporate secretive and exclusive dining experiences with mystery menus into their services to add a unique and exciting element to their events.
3. Marketing and Advertising Industry - Marketing agencies can help create unique and exclusive dining experiences and brand them with secrecy and exclusivity to generate buzz and interest among consumers.
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