The Tesco Car is Lined with Groceries
Rahul Kalvapalle — March 18, 2014 — Marketing
The Tesco car is an ordinary four-wheeler covered entirely with everyday supermarket items; it has been created to promote Tesco's new Clubcard Fuel Save initiative. The car is adorned with objects ranging from bananas, biscuits and baguettes to detergent, dog food and diapers.
A pair of floor mops act as windscreen wipers, desk lamps take on the role of windshield mirrors and a wheel of Camembert cheese functions as a petrol cap.
The Clubcard Fuel Save initiative gives customers up to 20 pence off per liter of fuel, just by going shopping. For every 50 pounds spent in store and online, customers will save 2 pence off per liter of fuel.
Animator and director Anthony Farquhar-Smith is the man behind the design of the Tesco car, which looks like a gigantic shopping trolley but is in fact a fully functioning vehicle that just happens to be covered with groceries.
A pair of floor mops act as windscreen wipers, desk lamps take on the role of windshield mirrors and a wheel of Camembert cheese functions as a petrol cap.
The Clubcard Fuel Save initiative gives customers up to 20 pence off per liter of fuel, just by going shopping. For every 50 pounds spent in store and online, customers will save 2 pence off per liter of fuel.
Animator and director Anthony Farquhar-Smith is the man behind the design of the Tesco car, which looks like a gigantic shopping trolley but is in fact a fully functioning vehicle that just happens to be covered with groceries.
Trend Themes
1. Interactive Advertising - Creating immersive experiences by incorporating everyday items in unconventional ways to capture consumer attention.
2. Branded Experiential Marketing - Utilizing unique vehicles as promotional tools to promote brand initiatives and engage with customers in a memorable and interactive way.
3. Sustainable Transportation - Exploring innovative ways to repurpose and reuse materials, such as using groceries to cover vehicles, to promote environmentally-friendly transportation options.
Industry Implications
1. Retail - Employing creative marketing strategies like the Tesco car to drive customer engagement and loyalty through unique brand experiences.
2. Automotive - Exploring unconventional vehicle designs and materials like grocery-covered cars to attract attention and disrupt the automotive industry.
3. Marketing and Advertising - Integrating unconventional promotional tools, such as interactive grocery-covered cars, to create innovative advertising campaigns that leave a lasting impression on consumers.
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