Knowing that many teens tend to experience an increase an appetite as they grow, many savvy brands have stepped up with food and beverage marketing campaigns specifically targeted to sate this demographic.
As these young consumers are more socially connected than ever, unsurprisingly, a lot of these campaigns capture attention with the use of social media. A few of the most interesting social media stunts include biscuit brand Biskrem launching an interactive adventure on Instagram and McDonald's releasing special Snapchat photo filters.
Since a young teen's allowance or cash earned from part-time employment is limited, many of these food and beverage marketing campaigns help young consumers get the most value for as little money as possible. For instance, KFC launched #LittleMoneyBigFun as a parody to the #RichKidsofInstagram tag, while beverage company Kirin's vending machines dispense complimentary selfies with purchased drinks.
21 Youth Food Campaigns
These Food and Beverage Marketing Stunts Target a Young Demographic:
Laura McQuarrie — Dec 3, 2015 — Lifestyle
20
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
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Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
18
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
17
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
16
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
15
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
14
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
13
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
12
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
11
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
10
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
9
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
8
French Fry Photo Filters
McDonald's & Snapchat Launched a Series of Food-Decorated Photo Filters
7
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
6
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
5
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
4
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
3
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Whimsical Snack Machines
Jaffa Cakes Assembled an Interactive Installation to Entice Gen Z
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Adult-Specific Happy Meals
The Post Chicken & Beer is Now Serving an Adult Happy Meal
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Virtual Summer Camps
Camp Little Bites Gives Kids the Confidence to Try New Things
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Enhanced RTD Beverage Flavors
WKD X Expands Range with Two New Flavors
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Branded Icy QSR Refreshments
These KFC Frozen Drinks Come in Three Varieties
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
T-Pop Energy Marketing Campaigns
T-Pop Group Pretzelle Promotes the New 'Ready' Energy Beverage
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Student Nutrition-Supporting Campaigns
Stacked Pancake & Breakfast House is Philanthropic
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs