McDonald's Mobile Food Game Tempts Players with Free Food Rewards
Laura McQuarrie — December 4, 2014 — Tech
References: itunes.apple & digitalbuzzblog
McDonald's 'Drop Into Macca's' is a mobile food game that introduces Carl, a skydiver who must make deliveries to a fast food restaurant and avoid being slowed down by Internet memes along the way.
The game is simple and addictive in the same style as the viral sensation Flappy Bird. With the free Drop Into Macca's app for Android and Apple devices, players are given the chance to win one of 10 $1,000 cash cards by participating, as well as rewards like free burgers and other menu items from McDonald's. If you fancy yourself to be an avid gamer, what better way to earn free food than by playing a fun and fast-paced mobile game?
The game is simple and addictive in the same style as the viral sensation Flappy Bird. With the free Drop Into Macca's app for Android and Apple devices, players are given the chance to win one of 10 $1,000 cash cards by participating, as well as rewards like free burgers and other menu items from McDonald's. If you fancy yourself to be an avid gamer, what better way to earn free food than by playing a fun and fast-paced mobile game?
Trend Themes
1. Mobile Food Games - Innovation opportunity: Develop more mobile food games that offer rewards to players.
2. Gamified Rewards Programs - Innovation opportunity: Introduce gamified rewards programs to incentivize customers and increase engagement.
3. In-app Advertising - Innovation opportunity: Utilize in-app advertising in mobile games to increase brand awareness and promote products.
Industry Implications
1. Fast Food Industry - Innovation opportunity: Implement gamified rewards programs to incentivize customers to visit fast food restaurants.
2. Mobile Gaming Industry - Innovation opportunity: Develop more mobile games that offer real-life rewards to incentivize players to engage with the game.
3. Advertising Industry - Innovation opportunity: Expand in-app advertising to include gamified advertisements and rewards to increase engagement and promote products.
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