Nautical branding is a great way to use imagery to align any product with the positive connotations associated with the ocean, such as purity and of cleansing, as seen in the marketing of fish shops and otherwise. Additionally, images of sailing, the beach and of general ocean frolicking provide a relaxing means of marketing a product as a summertime accessory.
While nautical fashions continually make appearances in mainstream and luxury fashions, maritime themes can go a long way for seafood restaurants, brands and fresh fish purveyors looking to align their product with ideas around freshness. Rustic-inspired packaging that replicates the old-fashioned wrapping when one purchases fish from an fresh farmer's market. This falls in line with the consumer desire for sustainably produced food that is as local as possible.
42 Examples of Nautical Branding
From Coastal Craft Brew Designs to Marina-Inspired Fish Shops:
Rebecca Byers — Jun 19, 2015 — Marketing
42
Revealing Sandwich Packaging
This Sandwich Container Has Cutouts to Show the Meat Inside
41
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
40
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
39
Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
38
Fishing Shack Beer Displays
This Retail Display Plays Up Streetwater Brewing's Beach Branding
37
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
36
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
35
Old World Delicatessan Interiors
This Helsinki Cafe and Deli Exudes a Rustic, Maritime Charm
34
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
33
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
32
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
31
Marina-Inspired Seafood Shops
This Seafood Shop in Shanghai Boasts Intricate Design Details
30
Salty Brew Branding
Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea
29
Fish-Like Chocolate Branding
Laura Beretti Designs the Chocolate Fish
28
Fish Skin Accessories
Fisk Creates Products Made with a More Sustainable Material Than Leather
27
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
26
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
25
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
24
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
23
Gourmet Seafood Packaging
MOIRAI's Designs Carry Decadent At-Home Meals
22
Watercolor Fish Food Labels
These Fish Food Packs use Minimalist Watercolor Branding
21
Canned Seafood Restaurants
The Tincan Restaurant Seeks to be the Best Provider of Tinned Seafood
20
Canned Seafood Paper Clips
Sardine Paper Clips are Shaped and Packaged Like Seafood
19
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
18
Whale Tail Vodka Branding
The Syrena Design by Luks Piekut Takes Inspiration from the Ocean
17
Coastal Craft Brew Designs
These Lighthouse Brewing IPA Bottle Designs Exude Coastal Elegance
16
Sustainable Sashimi Deliveries
Two Fish Provides People with Options Half the Cost of Restaurants
15
Pirate Card Decks
These Nautical Playing Cards are Hand-Drawn and Visually Appealing
14
Surreally Mouthed Fish Ads
The Saila Breath Mint Campaign Centers Around Hilarious Hybrids
13
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
12
Seafaring Face Mask Packaging
Atrifact Skin Co.'s Natural Face Mask Packaging is Exploratory
11
Witty Food Packaging
Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
10
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
9
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
8
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
7
Food-Like Pill Packaging
MouseGraphics Uses Literal Representation for Salmon Oil Pills
6
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
5
Stripey Beverage Branding
Blue Fin Champagne Packaging Dons a Playful Nautical Skin
4
Pre-Cooked Salmon Packaging
Patagonia Provisions' Food Packaging Design Makes Eating Fish Easy
3
Sustainable Seafood Rebrands
This New Brand Identity for Blue Circle Foods is Educational
2
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
1
Nautical Fragrance Branding
These Jean Paul Gaultier Holiday Offerings are Fashionably Festive
Related Ideas
Coastal-Inspired Accessories
'Seashells by the Seashore' is New from Patricia Nash Designs
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Adult-Targeted Cracker Branding
Chilean Sea Bass Crackers are the New Name for Goldfish Crackers
Elegant Women's Jewelry Lines
Elegatto Introduces Its Inaugural Collection of Women's Jewelry
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Modern Fish Oil Packaging
Sports Research's Omega-3 Fish Oil Comes in Slick Packaging
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Kelp-Infused Pasta Sauces
Foraged & Found's Fortified Pasta Sauces are Boosted by Seaweed
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Modern Fishing Gear Campaigns
Merrell 1TRL Launches the Fly Fisher Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Seaweed Packaging Developments
PA Consulting and Searo Labs Unveils Seaweed-Based Products
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Sophisticated Upcycled Home Sculptures
Origin Made Boasts the Exquisite Barco Basket Sculptures
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fishing-Themed Dating App Badges
Busch Light and Plenty of Fish Introduced a Fish Pic Badge
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Expansive Contemporary Bars
Method Co. Debuts Vessel, a Vintage Maritime Aesthetic Bar
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Dark Tonal Preppy Boots
Timberland and Sculpstore Join Forces on a Fuzzy Boat Shoe
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Coastal Autumn-Ready Clothing Collections
The Taylor Stitch Breakwater Collection is Ruggedly Chic
Snacking-Friendly Fish Fillets
Young's Chip Shop Mini Fish Fillets are Crispy and Satisfying
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Convenience-Focused Upcycled Tote Designs
Out of the Woods Enhances Its Out of the Ocean® Range
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
Fish Lover Snacking Sets
The Tinned Fish Serving Set from Fishwife Blends Snacks and Accessories
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Sea Pebble-Inspired Serveware Capsules
Kelly Wearstler & Giobagnara Present the Maris Collection
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fisherman-Inspired Collaborative Shoes
Ronnie Fieg Joins Clarks on the New Brixham and Ridgevale
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Sophisticated Tokyo Flagship Stores
WIND AND SEA TOKYO Features Glass and a Clean Aesthetic
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Proprietary Oyster Launches
Mystic Mermaid Oysters are Only at Fish City Grill and Half Shells
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Plant-Based Raw Seafoods
Green Surf Future Fish Comes in Three Varieties
Flavor-Focused Tinned Sardines
Fishwife's Sustainable Tinned Sardines Appeal to a New Generation
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Traceable Californian Caviar
Fishwife Added 100% Traceable Caviar to Its Modern Seafood Portfolio
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Ready-to-Eat Seafood Tenders
Aquamar's Seafood Tenders are the Only Kind in Their Category
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Plant-Based Tinned Fish
Petit Navire and ALGAMA Foods' Cap Végétal is Rich in Protein and Omegas
Nostalgic Nantucket Hotels
Parts and Labor Design and Brad Guidi Design the Beachside Hotel
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
High-End Seafood Restaurants
N’amo Seafood & Raw Bar is a Brand-New Culinary Venture
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Ocean-Friendly Plant-Based Seafood
Hooked Plant-Based Seafood is Arriving at German Retailers
Convenient Seafood Packets
Chicken of the Sea and McCormick Collaborate on Tuna and Salmon Packets
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Upcycled Women's Fishing Wear
Take Me Fishing™ Unveils a New Capsule with Rentrayage
Alt Seafood Scallops
AQUA Cultured Foods & Ginkgo are Advancing Fish-Free Seafood Production
Chic Nautical-Inspired Apartments
TENKA ARKITEKTURA Designs a Stylish and Textured Apartment
War Boat-Inspired Timepieces
William Wood Designs the Dunkirk Watch with Various Commands
Smart Reusable Fish Crates
IFCO's Marina Uses Bluetooth Tags & QR Codes to Collect Real-Time Data
Aesthetically Pleasing Botanical Gins
OOLA Distillery Boasts the Left Coast Gin
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Aromatic Woodsy Grooming Products
The Nautica Grooming Collection Includes Three Products
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Mini Hot Sauces
Fishwife's Miniaturized Hot Sauce Enhances Its Tinned Fish Range
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Marine Ingredient Cosmetics
The Spascriptions Marine Moisture Collection Has Five Products
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Poetic Habourfront Nature Centers
3XN Created the Centre for Coastal Nature and Sport Fishing
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
3D-Woven Textile Lighting Collections
Aleksandra Gaca Unveils the Coastal Breeze Collection
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Plant-Based QSR Seafoods
OmniFoods and Neat Burger Partnered for a Plant-Based Seafood Menu
Canned Complete Seafood Meals
Cole's Seafood Open & Eat Patagonian Smoked Fish is Convenient
Artisanal Dried Pet Snacks
KALŪ's Oceanic Discovery Box Spotlights Marine Flavors
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Sicilian Sea Salt Beers
Birra Moretti Launches the 'Sale di Mare' Lager Across the UK
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Cultivated Cat Treats
Marina Cat Makes Cat Treats with Cell-Cultivated Fish
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Tinned Fish Product Ranges
Blue Cove Preserves Has Been Recognized with the 2024 Good Food Award
Chic Seafaring Timepieces
The Shinola Mackinac 40mm Yacht Timer is Ready for the Regatta
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Fish-Inspired Aerodynamic Trailers
Bürstner's TALIS Trainer Boasts a Modular Structure
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Plant-Based Foodservice Sashimis
NH Foods is Launching Plant-Based Tuna Sashimi in Japan
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Artful Seaweed-Inspired Bin Magnets
Alixe Ronchi Designs the Magnetic Edition of Vipp's Bins
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Seasonal Tonal Acoustic Products
Woven Image Presents a Slew of New Colorway Palettes
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping
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