Nautical branding is a great way to use imagery to align any product with the positive connotations associated with the ocean, such as purity and of cleansing, as seen in the marketing of fish shops and otherwise. Additionally, images of sailing, the beach and of general ocean frolicking provide a relaxing means of marketing a product as a summertime accessory.
While nautical fashions continually make appearances in mainstream and luxury fashions, maritime themes can go a long way for seafood restaurants, brands and fresh fish purveyors looking to align their product with ideas around freshness. Rustic-inspired packaging that replicates the old-fashioned wrapping when one purchases fish from an fresh farmer's market. This falls in line with the consumer desire for sustainably produced food that is as local as possible.
42 Examples of Nautical Branding
From Coastal Craft Brew Designs to Marina-Inspired Fish Shops:
Rebecca Byers — Jun 19, 2015 — Marketing

42
Revealing Sandwich Packaging
This Sandwich Container Has Cutouts to Show the Meat Inside

41
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic

40
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
39
Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
38
Fishing Shack Beer Displays
This Retail Display Plays Up Streetwater Brewing's Beach Branding
37
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
36
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
35
Old World Delicatessan Interiors
This Helsinki Cafe and Deli Exudes a Rustic, Maritime Charm
34
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
33
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
32
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
31
Marina-Inspired Seafood Shops
This Seafood Shop in Shanghai Boasts Intricate Design Details
30
Salty Brew Branding
Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea
29
Fish-Like Chocolate Branding
Laura Beretti Designs the Chocolate Fish
28
Fish Skin Accessories
Fisk Creates Products Made with a More Sustainable Material Than Leather
27
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
26
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
25
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
24
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
23
Gourmet Seafood Packaging
MOIRAI's Designs Carry Decadent At-Home Meals
22
Watercolor Fish Food Labels
These Fish Food Packs use Minimalist Watercolor Branding
21
Canned Seafood Restaurants
The Tincan Restaurant Seeks to be the Best Provider of Tinned Seafood
20
Canned Seafood Paper Clips
Sardine Paper Clips are Shaped and Packaged Like Seafood
19
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
18
Whale Tail Vodka Branding
The Syrena Design by Luks Piekut Takes Inspiration from the Ocean
17
Coastal Craft Brew Designs
These Lighthouse Brewing IPA Bottle Designs Exude Coastal Elegance
16
Sustainable Sashimi Deliveries
Two Fish Provides People with Options Half the Cost of Restaurants
15
Pirate Card Decks
These Nautical Playing Cards are Hand-Drawn and Visually Appealing
14
Surreally Mouthed Fish Ads
The Saila Breath Mint Campaign Centers Around Hilarious Hybrids
13
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
12
Seafaring Face Mask Packaging
Atrifact Skin Co.'s Natural Face Mask Packaging is Exploratory
11
Witty Food Packaging
Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
10
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
9
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
8
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
7
Food-Like Pill Packaging
MouseGraphics Uses Literal Representation for Salmon Oil Pills
6
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
5
Stripey Beverage Branding
Blue Fin Champagne Packaging Dons a Playful Nautical Skin
4
Pre-Cooked Salmon Packaging
Patagonia Provisions' Food Packaging Design Makes Eating Fish Easy
3
Sustainable Seafood Rebrands
This New Brand Identity for Blue Circle Foods is Educational
2
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
1
Nautical Fragrance Branding
These Jean Paul Gaultier Holiday Offerings are Fashionably Festive
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Savory Crayfish Spirits
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Alcohol Brand Rebrands
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Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Therapeutic Nature-Inspired Campaigns
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Sparkling Water Anniversary Packaging
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Cannery-Inspired Phone Boxes
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Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Convenience-Focused Upcycled Tote Designs
Out of the Woods Enhances Its Out of the Ocean® Range
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Mood-Boosting Sea-Inspired Fragrances
Nautica Fragrances Introduced Two New Scents for Spring
Heartwarming Life-Tech Apparel
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Vibrant Better-For-You Snack Packaging
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Sea Botanical Skincare
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Fish Lover Snacking Sets
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Cruise-Focused Bespoke Skincare Lines
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Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
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Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Fisherman-Inspired Collaborative Shoes
Ronnie Fieg Joins Clarks on the New Brixham and Ridgevale
Basketball-Themed Beverage Campaigns
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Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
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Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Approachable Retailer Branding Updates
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Reimagined Lugged Boat Shoes
Packer Remixes the Timberland Handsewn Boat Shoe
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Proprietary Oyster Launches
Mystic Mermaid Oysters are Only at Fish City Grill and Half Shells
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Exclusive Docuseries-Inspired IPAs
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Plant-Based Raw Seafoods
Green Surf Future Fish Comes in Three Varieties
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Metallic Jewelry-Inspired Store Designs
Yatofu Designs the Kalevala Flagship Store in Helsinki
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Traceable Californian Caviar
Fishwife Added 100% Traceable Caviar to Its Modern Seafood Portfolio
Fishing-Trip-Inspired Beer Campaigns
Keystone Light Launched 'Always a Smooth Catch'
Coastal Beach-Inspired Footwear
Voile Blanche Features Versatile Fisherman Aesthetic Footwear
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Flavor-First Fish Bites
Næra Snacks' Crunchy Fish Bites Make Seafood Snackable
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
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Festive Everyday Biscuit Branding
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Fish Lifestyle-Inspired Residences
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Brand Photography Marketplaces
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Classic Fisherman-Inspired Sweaters
Buck Mason Introduced its 'Seafarer Cotton Sweaters'
Ocean-Friendly Upholstery Textiles
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Plant-Based Tinned Fish
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Nostalgic Nantucket Hotels
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Retro Tinned Fish Packs
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Seaside Golf Apparel Shops
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High-End Seafood Restaurants
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High-Protein Tinned Sardines
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Adorably Patterned Kitchen Appliances
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Honey-Based Artisanal Brands
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Ocean-Friendly Plant-Based Seafood
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Vibrant Spanish Meat Packaging
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Upcycled Women's Fishing Wear
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Gourmet Tinned Fish Collections
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Alt Seafood Scallops
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War Boat-Inspired Timepieces
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Ocean-Friendly Seafood Meals
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Smart Reusable Fish Crates
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Aesthetically Pleasing Botanical Gins
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Accessible Meat Packaging Designs
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Artisanal Dried Pet Snacks
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Refreshing Cherry Beer Labels
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Vibrantly Re-Designed Tea Packaging
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Aromatic Woodsy Grooming Products
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High-Energy Seafood Branding Initiatives
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Meaningful Relationship-Encouraging Campaigns
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Poetic Habourfront Nature Centers
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Farmer-Celebrating Egg Branding
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Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Canned Complete Seafood Meals
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Groundbreaking Seafood Sub-Brands
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Wisdom-Focused Skincare Packaging
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Tinned Fish Product Ranges
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Chic Seafaring Timepieces
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Repositioned Deli Meat Brands
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Fish-Inspired Aerodynamic Trailers
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Plant-Based Foodservice Sashimis
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Vibrant Non-Alcoholic Wine Labels
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Artful Seaweed-Inspired Bin Magnets
Alixe Ronchi Designs the Magnetic Edition of Vipp's Bins
Location-Based Photo Sharing
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Everyday Luxury Seafood Soups
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