Busch Light and Plenty of Fish Introduced a Fish Pic Badge
Laura McQuarrie — March 5, 2024 — Lifestyle
References: busch & anheuser-busch
To coincide with the annual release of Busch Light's limited edition Fishing Cans, Busch Light and Plenty of Fish are teaming up to launch the Fish Pic Badge. From VIP Badges to the NDP Badge, there are several badges for Plenty of Fish users that help them spark conversations with potential matches and convey different aspects of their personalities. With the new Fish Pic Badge, dating app users are invited to connect over their shared love of fishing and the great outdoors.
According to a Plenty of Fish survey of more than 12,000 US-based members, nearly 25% of users are more likely to message someone if their profile features a fish picture. What's more, for a limited time this March, eligible US-based Plenty of Fish singles who use the Fish Pic Badge will be entered for their chance to win the ultimate fish lovers prize bundle.
According to a Plenty of Fish survey of more than 12,000 US-based members, nearly 25% of users are more likely to message someone if their profile features a fish picture. What's more, for a limited time this March, eligible US-based Plenty of Fish singles who use the Fish Pic Badge will be entered for their chance to win the ultimate fish lovers prize bundle.
Trend Themes
1. Fishing-themed-dating-apps - Innovative dating apps cater to users with shared interests in fishing and outdoor activities, enhancing personal connections through specialized badges.
2. Personality-badges-for-dating - The introduction of diverse themed badges on dating platforms offers users a unique way to express various facets of their personalities, promoting more engaging interactions with potential matches.
3. Profile-picture-impact - Utilizing profile pictures with specific themes, such as fishing, can significantly increase user engagement rates and messaging interactions on dating apps, as indicated by user surveys.
Industry Implications
1. Dating-apps - The dating app industry can explore new avenues by incorporating specialized badges that align with users' interests, leading to enhanced user engagement and connections.
2. Digital-marketing - Digital marketers can leverage the trend of themed badges on dating platforms to create targeted campaigns that resonate with users seeking unique ways to express their personalities and interests.
3. Outdoor-retail - Outdoor retail businesses have the opportunity to collaborate with dating apps to promote outdoor activities through specialized badges, fostering brand loyalty among users passionate about the great outdoors.
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