The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
Jamie Danielle Munro — April 3, 2014 — Lifestyle
References: behance.net & packageinspiration
The name Malo Cider is originally inspired by a port city in France, so when Adrienn Nagy had the opportunity to re-brand this product, he turned to the beach for ideas. Sailor uniforms and life buoys are prominent in his re-imagining of the packaging, but everything is done in a subtle manner.
The back of the bottle shows straight blue lines running across horizontally, similar to the clothes worn by sailors. At the front, the general outline of a red buoy is seen in the central part of the bottle. All of these details are placed on a white background to make the red and blue pop out even more. For Malo Cider, this re-invention of the brand immediately brings to mind the beach and the relaxation that comes with it.
The back of the bottle shows straight blue lines running across horizontally, similar to the clothes worn by sailors. At the front, the general outline of a red buoy is seen in the central part of the bottle. All of these details are placed on a white background to make the red and blue pop out even more. For Malo Cider, this re-invention of the brand immediately brings to mind the beach and the relaxation that comes with it.
Trend Themes
1. Nautical Branding - Opportunities to incorporate a nautical theme within product packaging and branding.
2. Minimalistic Packaging - Minimalistic packaging design with pops of color and subtle imagery.
3. Localized Inspiration - Use localized inspiration to create unique and intriguing branding strategies.
Industry Implications
1. Beverage Industry - Innovative packaging design opportunities within the beverage industry.
2. Design Industry - Potential for disruptive innovation within the design industry for brand remakes.
3. Tourism Industry - Opportunities for tourism companies to utilize localized inspiration to create unique branding strategies.
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