Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA
Laura McQuarrie — June 4, 2014 — Lifestyle
References: behance.net & designtaxi
Beth Fox-Fuller is a London-based design design student who decided to come up with her own take on packaging for British supermarket chain ASDA's line of food products and the result is some seriously funny food packaging.
The concept packaging has been dubbed 'Count on Me' and each product's label makes some sort of funny quip about the item it contains. For example, a bottle of honey remarks that it's "the bee's knees" and a package of mackerel fish states that it's "a great catch." Reading these funny food labels is almost like engaging the products directly in conversation, asking them why they should get the chance to jump into your shopping cart and go home with you.
The concept packaging has been dubbed 'Count on Me' and each product's label makes some sort of funny quip about the item it contains. For example, a bottle of honey remarks that it's "the bee's knees" and a package of mackerel fish states that it's "a great catch." Reading these funny food labels is almost like engaging the products directly in conversation, asking them why they should get the chance to jump into your shopping cart and go home with you.
Trend Themes
1. Funny Food Packaging - Using humorous and witty labels on food packaging to engage consumers and make the shopping experience more entertaining.
2. Personalized Packaging - Creating packaging that includes personalized and direct messages to consumers, enhancing product connection and brand loyalty.
3. Interactive Product Labels - Developing product labels that interact with consumers, sparking conversations and making the shopping process more engaging.
Industry Implications
1. Food Packaging Industry - Opportunity for food packaging companies to incorporate humor and personalization into their packaging designs, appealing to consumers and standing out in the market.
2. Retail Industry - Incorporating funny packaging concepts and personalized labels can differentiate products in the retail industry, attracting customers and increasing sales.
3. Marketing and Advertising Industry - Creating interactive product labels provides innovative marketing opportunities for companies to engage with consumers and leave a memorable impression.
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