Modern Fishing Gear Campaigns

Merrell 1TRL launches the Fly Fisher: The Line That’s Never Straight campaign, which is "follows the anonymous angler as they navigate and traverse the path of the river, moving through the still waters, ensuring minimum disturbance to the environment. Considered movement is essential as the fisher goes in search of the perfect catch. The campaign also allows for three new Merrell 1 TRL silhouettes to be showcased. Transformative in nature, the models support the angler perfectly, through waterproof shrouds, lightweight portability and water drainage technology all specifically calculated for the unique challenges of the terra."

There are three progressive silhouettes that are a part of the campaign and each model is transformative in nature as it builds on the previous models to create a more advanced design than the last. It kicks off with the Agility Peak 5 Zero GTX Zip Off crafted from engineered mesh and a TPU outer shroud to combat terrains. The shoes hide a trail runner underneath. The Hydro Next Gen Boot follows with a progressive structure that celebrates the fluidity of running water down a mountain stream. It has a FloatMax foam midsole and a gripped rubber outsole with a lightweight and waterproof design. The Hut Moc 2 Packable Zip Off is minimal yet modern complete with a nylon ripstop upper with zips to secure the foot in place.

Image Credit: Merrell 1TRL