The Syrena Design by Luks Piekut Takes Inspiration from the Ocean
Jamie Danielle Munro — May 7, 2014 — Lifestyle
References: behance.net & packageinspiration
Syrena is a vodka brand based in Poland, and Luks Piekut was charged with coming up with the package design. Judging from the details he used, it looks like he turned to the ocean for a bit of inspiration.
The neck of the bottle has the tip of a whale tail that appears to be jumping into the vodka. Below this, at the top half of the bottle is a blue patterned look resembling fish scales. The further down one looks, the bluer the color is, which is reminiscent of the effect of going deeper down into the ocean depths. To solidify this ocean look, even the Y on Syrena looks like the tail of a whale.
The neck of the bottle has the tip of a whale tail that appears to be jumping into the vodka. Below this, at the top half of the bottle is a blue patterned look resembling fish scales. The further down one looks, the bluer the color is, which is reminiscent of the effect of going deeper down into the ocean depths. To solidify this ocean look, even the Y on Syrena looks like the tail of a whale.
Trend Themes
1. Ocean-inspired Branding - Designers can draw inspiration from the ocean to create unique and visually striking product packaging.
2. Whimsical Packaging - Incorporating playful and imaginative elements like the whale tail on the Syrena vodka bottle can make a product stand out on the shelves.
3. Nature-influenced Design - By taking cues from the natural world, product designers can create more organic and visually engaging packaging.
Industry Implications
1. Alcohol and Beverage - Brands in the alcohol and beverage industry can leverage unique and creative packaging to catch the attention of consumers and boost sales.
2. Design and Branding - Designers and branding agencies can use ocean-inspired themes and whimsical elements to help their clients' products stand out in a crowded marketplace.
3. Consumer Goods - Brands across various consumer goods industries can use nature-inspired designs to differentiate their products and create a more memorable brand identity.
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