Young's Seafood Taste of Asia Range Includes Four Options
Michael Hemsworth — February 9, 2024 — Lifestyle
References: youngsseafood & foodbev
Young's Seafood Taste of Asia range is a new lineup of products from the UK-based seafood brand crafted with Asian cuisine in mind to provide consumers with an easy way to enjoy restaurant-quality fare from home.
The products are part of the brand's Gastro brand, and come in four limited-edition options including Thai-Inspired Sweet Chilli Breaded Fish Fillets, Korean-Inspired Chilli, Lime & Ginger Breaded Fish Fillets, Thai Inspired Breaded Fish Cakes and Japanese-Inspired Lime & Soy Tempura Battered Fish Fillets. The coated fish products prioritize high-quality seafood with authentic flavor and seasonings in mind to make artisan-style meals easier than ever to prepare midweek.
Marketing Director Julian Fletcher spoke on the Young's Seafood Taste of Asia range saying, "We are always looking at new ways we can bring inspiration from the restaurant world to the frozen aisle, something which has helped drive the Gastro brand’s growth in recent years. With consumers looking to introduce more seafood in their diet, and their growing interest in global cuisine, we’ve created four new products that offer an easy way to bring more taste and excitement to fish at mealtimes.”
The products are part of the brand's Gastro brand, and come in four limited-edition options including Thai-Inspired Sweet Chilli Breaded Fish Fillets, Korean-Inspired Chilli, Lime & Ginger Breaded Fish Fillets, Thai Inspired Breaded Fish Cakes and Japanese-Inspired Lime & Soy Tempura Battered Fish Fillets. The coated fish products prioritize high-quality seafood with authentic flavor and seasonings in mind to make artisan-style meals easier than ever to prepare midweek.
Marketing Director Julian Fletcher spoke on the Young's Seafood Taste of Asia range saying, "We are always looking at new ways we can bring inspiration from the restaurant world to the frozen aisle, something which has helped drive the Gastro brand’s growth in recent years. With consumers looking to introduce more seafood in their diet, and their growing interest in global cuisine, we’ve created four new products that offer an easy way to bring more taste and excitement to fish at mealtimes.”
Trend Themes
1. Restaurant-quality Seafood - The Young's Seafood Taste of Asia range focuses on providing consumers with easy access to high-quality seafood that resembles restaurant-style dishes.
2. Global Cuisine at Home - Through the new lineup, Young's Seafood offers an opportunity for consumers to enjoy the flavors and seasonings of different Asian cuisines in the comfort of their own homes.
3. Convenient Artisan-style Meals - The Gastro brand's limited-edition options in the Taste of Asia range aim to make it easier than ever to prepare artisan-style seafood meals midweek.
Industry Implications
1. Frozen Seafood - The Young's Seafood Taste of Asia range is a disruptive innovation within the frozen seafood industry, providing consumers with a convenient way to enjoy restaurant-quality seafood at home.
2. Global Cuisine - The introduction of the Taste of Asia range taps into the growing interest in global cuisine, offering a new opportunity for the food industry to cater to consumers looking for authentic flavors from around the world.
3. Ready-to-cook Meals - Young's Seafood's Gastro brand, with its Taste of Asia range, is disrupting the ready-to-cook meals industry by providing consumers with pre-coated fish products that prioritize high-quality seafood and authentic flavors.
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