Ronnie Fieg Joins Clarks on the New Brixham and Ridgevale
References: kith & highsnobiety
Ronnie Fieg's KITH imprint joins forces with Clarks Originals once again as the two brands whip up two silhouettes for the Spring/Summer 2024 season: the Brixham and Ridgevale. These are inspired by the fisherman sandal, which is also known to be the 'grilling sandal,' often worn by family members at family gatherings as they BBQ. Starting with a look at the Ridgevale, it has premium textures and classic fisherman sandal accents with strapping around the shoe.
It is constructed with smooth suede and nubuck overlapping. The join Brixham shoes appear to be breathable as the cutout accents detail the sides to welcome a seamless breeze. Resting at the base of both shoes are the classic crepe sole units by Clarks finished with branding from both brands.
Image Credit: KITH
It is constructed with smooth suede and nubuck overlapping. The join Brixham shoes appear to be breathable as the cutout accents detail the sides to welcome a seamless breeze. Resting at the base of both shoes are the classic crepe sole units by Clarks finished with branding from both brands.
Image Credit: KITH
Trend Themes
1. Collaborative Footwear - The fusion of iconic brands like Clarks Originals and KITH introduces unique and differentiated footwear offerings.
2. Nostalgia-inspired Design - Drawing inspiration from fisherman sandals, traditionally worn at family BBQs, resonates with consumers' sense of nostalgia while offering modern utility.
3. Seasonal-specific Fashion - Releasing seasonally themed footwear like the Brixham and Ridgevale for Spring/Summer highlights strategic timing in product launches.
Industry Implications
1. Fashion and Apparel - Innovative collaborations in fashion introduce fresh designs and tap into new consumer demographics.
2. Footwear Manufacturing - Fusing traditional concepts with modern materials in footwear can rejuvenate classic styles and attract a diverse audience.
3. Lifestyle Brands - Embracing collaboration and nostalgia allows lifestyle brands to create emotionally resonant and distinct products that stand out in the market.
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