Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
Amelia Roblin — June 28, 2011 — Marketing
References: supafrank & notcot.org
Coastal imagery tends to conjure up feelings of leisure, freedom and youth in many people, which are exactly the emotions that Lifeboats packaging wish to instill in consumers.
Supa Frank designed the new identity for the line of RNLI confections, opting to showcase the icons of the beautiful British seaside. Sailboats, sand pails, boathouses, bridges and lighthouses look delightful on the otherwise whitewashed labels of the range of boxes, wrappers and pouches that envelope chocolate bars and assorted treats. Popping these mint crumbles and Cornish clotted cream fudge into your mouth will truly make you feel like you're on summer vacation.
Candy tends to have such an effect on people of all ages, where the sweet sugary snacks harken back to childhood enjoyment. Lifeboats packaging certainly offers a lighthearted treat, inside and out.
Supa Frank designed the new identity for the line of RNLI confections, opting to showcase the icons of the beautiful British seaside. Sailboats, sand pails, boathouses, bridges and lighthouses look delightful on the otherwise whitewashed labels of the range of boxes, wrappers and pouches that envelope chocolate bars and assorted treats. Popping these mint crumbles and Cornish clotted cream fudge into your mouth will truly make you feel like you're on summer vacation.
Candy tends to have such an effect on people of all ages, where the sweet sugary snacks harken back to childhood enjoyment. Lifeboats packaging certainly offers a lighthearted treat, inside and out.
Trend Themes
1. Coastal Branding - Opportunities for companies to utilize the iconic imagery and emotions associated with the coast to create unique packaging and branding experiences.
2. Nostalgic Candy - Reviving childhood memories through nostalgic packaging and candy offerings.
3. Vacation-inducing Products - Creating products and packaging that transport consumers to fond memories of past vacations.
Industry Implications
1. Confectionery Industry - Utilizing creative packaging and branding to capture the attention of consumers in a highly competitive market.
2. Tourism Industry - Offering nostalgic and vacation-inducing products through hotel amenities or souvenir items to further enhance the vacation experience for consumers.
3. Gift Industry - Incorporating unique and nostalgic packaging to enhance the gifting experience for consumers, leading to increased sales and customer loyalty.
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