There are more than a few people out there who choose to boycott brands like McDonald's or Burger King, but that hasn't stopped the brands and numerous others from expanding into unexpected territories when it comes to fast food marketing. We're living in a culture that's obsessed with convenience and efficiency, which has led to the proliferation of fast food as an easy and delicious means to have a meal. As such, these fast food marketing examples help to create a more interactive experience for consumers to effectively break down the barriers that exist between customer and brand.
Everything from guerrilla marketing to interactive billboards are being adopted by fast food chains as a means to establish an image that's bigger than life, but also one that's approachable to keep customers coming in the door.
42 Fast Food Marketing Examples
From Heat-Sparking Sandwich Ads to Aristocratic Burger Ads:
Michael Hemsworth — Oct 9, 2014 — Marketing
41
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
40
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
39
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
38
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
37
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
36
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
35
Tasty Typographic Meals
German Burger King Advertising Campaign Serves Typeburgers
34
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
33
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
32
Dual Straw Drinks
McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
31
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
30
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
29
Seven-Patty Burgers
Japanese Burger King Offers Gigantic Windows 7 Whoppers
28
Burger-Loving Mutant Campaigns
The Carl's Jr Mystique Commercial Tells People to Man Up
27
Middle Earth-Inspired Menus
Denny’s Hobbit Menu is Delicious and Creative
26
Crowdsourced Burger Competitions
McDonald's Burger Builder Lets Customers Customize New Sandwiches
25
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
24
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
23
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
22
Insulting Burger Ads
This Funny Fast Food Ad Shows One Burger Company That Rules
21
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
20
Fast Food Phones
The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers
19
Sleep-Eating Fast Food Ads
The McDonald's Breakfast 2014 Campaign Revolves Around a Deceptive Yawn
18
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
17
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
16
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
15
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
14
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
13
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
12
Elongated Burgers
Burger King's Extra Long BBQ Burger is Built Out Rather Than Up
11
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
10
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
9
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
8
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
7
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
6
Aristocratic Burger Ads
This Mcdonald's Ad Shows the Cheeseburger Royals Becoming Even More Fancy
5
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
4
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
3
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
2
Guilty Fast Food Motels
The BK Motel in New Zealand Encourages Users to Cheat on Beef
1
Gourmet Fast Food
McDonalds Australia is Testing an Upscale Burger Customization Experience
Related Ideas
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Beastly QSR Burger Menus
McDonald's Japan Godzilla Burgers Come in Three Varieties
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Unique Seasonal QSR Items
Chick-fil-A Unveiled a New Sensorial Burger and Banana-Flavored Treats
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Flavorful European Burger Lineups
McDonald's Japan Recently Unveiled Its European Burgers Lineup
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Tempura-Battered Chicken Sandwiches
McDonald's Chicken Big Mac Updates a Classic Menu Item
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Fast-Food Free Delivery Deals
KFC's Value Wars Kicks Off with Free Delivery on Sundays
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Grilled Breakfast Sandwiches
Burger King's Grill’wich is Served on Flame-Grilled Flatbread
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Complimentary Fries Campaign
McDonald's Free Fries Friday Celebrates French Fry Day
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Burger Brand Catering Menus
The Habit Burger Grill Launched a Catering Program with ezCater
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Affordability-Focused QSR Menus
Carl's Jr. Debuts a New Value Menu Called More Bang, Less Buck
Crispy Bacon Smash Burgers
Smashburger is Adding a New Bacon Stack Smash Burger
Sandwich-Heating Vending Machines
The Kepak Hot Vend Kiosk Provides Foods in 80-Seconds
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Spicy Buffalo QSR Items
These Burger King Fiery Buffalo Menu Items Come in Two Options
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Actor-Approved Cafe Menus
The Dunkin' DunKings Menu Includes Two Options
Purveyor QSR Burgers
McDonald's Singapore Features Three Unique Hawker-Inspired Burger Items
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Burger Chain Rebranding Stunts
BurgerFi is Rebranding as ChickenFi to Promote Its New Offerings
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Bacon-Packed Restaurant Menus
The New Buffalo Wild Wings Bacon Menu Has Three Options
Competition-Born Burger Inventions
Burger King Unveils 3 Whoopers Invented by Fans
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Spiciness-Themed QSR Menus
The Burger King Fiery Menu Has Five Heat Levels
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Heat-and-Eat Sandwich Ranges
Hot Take Crave Away Sandwiches from Core-Mark are Convenient
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
QSR French Fry Deals
Fatburger Launches Exclusive 'Fat or Skinny Fries' Deal
Premium Retailer Sandwich Menus
These New Casey’s Sandwiches Come in Three Options
Convenient QSR Breakfast Burritos
The Roy Rogers Breakfast Burrito is Packed with Fresh Fare