The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers
Jamie Danielle Munro — March 20, 2014 — Marketing
References: livenews-24 & mashable
Taco Bell has come out with an all-new marketing initiative: fast food phones. The brand is currently mailing out close to 1,000 new mobiles to various influencers from around the web to take part in various "missions."
Of course, this is a clever way for the brand to extend its reach. By using people who already live online and have a dedicated fan base, Taco Bell is able to promote its products to people that might otherwise not be interested. The influencers will be taking part in various tasks and contests, all while documenting the experience on their fast food phones. Prizes for the winners include a free Taco Bell breakfast for an entire year.
Of course, this is a clever way for the brand to extend its reach. By using people who already live online and have a dedicated fan base, Taco Bell is able to promote its products to people that might otherwise not be interested. The influencers will be taking part in various tasks and contests, all while documenting the experience on their fast food phones. Prizes for the winners include a free Taco Bell breakfast for an entire year.
Trend Themes
1. Fast Food Phones - Taco Bell's fast food phone initiative offers opportunities for other fast food brands to leverage influencers and utilize mobile technology for marketing.
2. Influencer Marketing - Taco Bell's influencer marketing strategy with the fast food phones brings attention to the opportunities for other brands to utilize influencers to expand their reach and engage with their target audiences.
3. Experiential Marketing - Taco Bell's fast food phone initiative showcases the potential for experiential marketing campaigns using interactive technology to create unique customer experiences.
Industry Implications
1. Fast Food - Fast food industry players can leverage mobile technology and influencer marketing to reach untapped audiences and increase engagement for their brands.
2. Mobile Technology - Mobile technology industry can expand its offerings by partnering with brands to create custom devices for experiential marketing campaigns.
3. Marketing - Marketing industry can explore new ways of engaging customers through experiential marketing campaigns using mobile technology and influencers, as demonstrated by Taco Bell's fast food phone initiative.
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