McDonald's Little Piccadilly is an Interactive Advertisement
Laura McQuarrie — April 15, 2014 — Marketing
References: mcdonalds & brandingmagazine
If you're a Londoner who's always dreamed of having your face featured on a billboard, you're going to want to keep your eyes peeled for one of the interactive advertisement billboards that are part of McDonald's 'Little Piccadilly' campaign.
In Piccadilly Circus, McDonald's has set up a billboard where you can create a small animated character in your likeness on LittlePicca.com. After creating a character, the Little Picca will become part of the virtual world of Little Piccadilly, where characters can chat and dance. What's particularly neat about the billboard is that it also reflects the weather as it really is in Piccadilly.
Anyone can visit the Little Picca website and create a character, but you won't be able to see the character visit the McDonald's screen at Piccadilly Circus unless you are in Piccadilly.
In Piccadilly Circus, McDonald's has set up a billboard where you can create a small animated character in your likeness on LittlePicca.com. After creating a character, the Little Picca will become part of the virtual world of Little Piccadilly, where characters can chat and dance. What's particularly neat about the billboard is that it also reflects the weather as it really is in Piccadilly.
Anyone can visit the Little Picca website and create a character, but you won't be able to see the character visit the McDonald's screen at Piccadilly Circus unless you are in Piccadilly.
Trend Themes
1. Interactive Advertisement Billboards - Opportunity to utilize interactive billboards for engaging and personalized advertising campaigns.
2. Virtual Worlds - Potential for creating immersive virtual worlds with animated characters that users can interact with.
3. Real-time Weather Integration - Incorporating real-time weather updates into billboards to enhance realism and interactivity.
Industry Implications
1. Advertising - Enhance traditional advertising strategies with interactive billboards and virtual world experiences.
2. Technology - Utilize cutting-edge technology to create interactive and immersive experiences for users.
3. Entertainment - Bring entertainment to public spaces through engaging and personalized digital experiences.
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