The Carl's Jr Mystique Commercial Tells People to Man Up
Meghan Young — March 27, 2014 — Marketing
References: 72andsunny & adeevee
The Carl's Jr Mystique commercial enlists the help of a sexy shape-shifting mutant to promote its new Western X-Tra Bacon Thickburger. With two times the bacon, a person really has to man up to enjoy the heart-attack meal. That's exactly what Mystique does in the campaign. Taking on the form of a big hunky man, she is able to fully enjoy the burger.
Conceived and executed by 72andSunny, an ad agency based in Los Angeles, California, the Carl's Jr Mystique commercial was produced by Rsa Films and directed by Justin Hooper. It is a rather simple concept that has been put together brilliantly. Considering that it is a cross-promotion for the upcoming release of 'X-Men: Days of Future Past,' that comes as no surprise.
Conceived and executed by 72andSunny, an ad agency based in Los Angeles, California, the Carl's Jr Mystique commercial was produced by Rsa Films and directed by Justin Hooper. It is a rather simple concept that has been put together brilliantly. Considering that it is a cross-promotion for the upcoming release of 'X-Men: Days of Future Past,' that comes as no surprise.
Trend Themes
1. Shape-shifting Advertising - The Carl's Jr Mystique commercial showcases the potential of using shape-shifting characters to engage and captivate audiences, presenting an opportunity for other brands to explore this unique form of advertising.
2. Cross-promotional Campaigns - The collaboration between Carl's Jr and 'X-Men: Days of Future Past' highlights the effectiveness of cross-promotional campaigns, opening the door for other brands to align themselves with popular movies or events to boost their own marketing efforts.
3. Indulgent Food Endorsements - The Carl's Jr Mystique commercial demonstrates the power of showcasing indulgent food options in marketing campaigns, offering an opportunity for restaurants and food brands to emphasize their most decadent and indulgent menu items.
Industry Implications
1. Advertising - The Carl's Jr Mystique commercial exemplifies the potential for disruptive innovation in the advertising industry by utilizing unconventional characters and storytelling techniques to capture audience attention and create memorable experiences.
2. Film and Entertainment - The cross-promotion between Carl's Jr and 'X-Men: Days of Future Past' presents an opportunity for the film and entertainment industry to leverage collaborations with brands to generate additional buzz and awareness for new releases.
3. Food and Beverage - The Carl's Jr Mystique commercial highlights the potential for disruptive innovation in the food and beverage industry by showcasing indulgent menu items and creating unique marketing campaigns that resonate with consumers.
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