McDonald's Family-Focused Design Launches in the UK
Katherinev123 — January 26, 2012 — Lifestyle
References: fastcodesign & popsop
Last year, McDonald's rebranded itself in France by redesigning its interiors to be based on the "family," and now more McDonald's family-focused restaurants will be popping up all over the United Kingdom.
The new McDonald's family-focused restaurants will have a completely new look that will feature integrated technology and a sleek modern aesthetic. Designed to cater to the restaurant's younger customers, the company is testing out a new children's eating area, children's menu, a climbing wall and technology features like iPads and projected games in its pilot restaurant in Milton Keynes in Buckinghamshire. McDonald's plans to open 1,200 more if this first concept restaurant is successful.
According to a McDonald's spokesperson, the new concept "represents the evolution of the eating-out experience for the family..."
The new McDonald's family-focused restaurants will have a completely new look that will feature integrated technology and a sleek modern aesthetic. Designed to cater to the restaurant's younger customers, the company is testing out a new children's eating area, children's menu, a climbing wall and technology features like iPads and projected games in its pilot restaurant in Milton Keynes in Buckinghamshire. McDonald's plans to open 1,200 more if this first concept restaurant is successful.
According to a McDonald's spokesperson, the new concept "represents the evolution of the eating-out experience for the family..."
Trend Themes
1. Family-focused Restaurant Design - Designing fast food interiors with a focus on family-friendly elements and integrated technology.
2. Children's Eating Areas - Creating dedicated eating areas for children with features like climbing walls, iPads, and projected games.
3. Technology Integration in Fast Food - Incorporating technology features like iPads and projected games to enhance the fast food dining experience for younger customers.
Industry Implications
1. Fast Food Industry - Fast food chains can revamp their interiors to create a more family-friendly and tech-integrated dining experience.
2. Restaurant Design Industry - Designers specializing in restaurant interiors can focus on creating innovative and interactive spaces for children.
3. Technology Industry - Tech companies can explore opportunities to develop specialized dining experiences by integrating their products into fast food establishments.
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