The McDonald's Snack Wrap Commercial Urge Customers to be Creative
Jonathon Brown — February 11, 2013 — Lifestyle
The new McDonald's Snack Wrap commercial invites customers to think outside the box when it comes to lunch.
The phrase "think outside the box" is usually used to describe problem solving that falls outside conventional methods or ways of thinking. Thinking outside the box in this context means thinking of lunch as something different than what you put into your container every morning. It also means thinking of McDonald's as offering more than the traditional burger and fries.
This ad is pushing McDonald's Snack Wrap and once again signals a shift in McDonald's branding efforts. The fast food chain is working hard to change the perception of its food from fattening to healthy. The feel good vibe of this commercial also helps create a light, easy feeling associated with McDonald's food.
The phrase "think outside the box" is usually used to describe problem solving that falls outside conventional methods or ways of thinking. Thinking outside the box in this context means thinking of lunch as something different than what you put into your container every morning. It also means thinking of McDonald's as offering more than the traditional burger and fries.
This ad is pushing McDonald's Snack Wrap and once again signals a shift in McDonald's branding efforts. The fast food chain is working hard to change the perception of its food from fattening to healthy. The feel good vibe of this commercial also helps create a light, easy feeling associated with McDonald's food.
Trend Themes
1. Creative Lunch Options - The McDonald's Snack Wrap commercial encourages customers to think creatively when it comes to lunch, presenting an opportunity for companies to innovate and offer unique and customizable lunch options.
2. Rebranding Fast Food - McDonald's shift in branding efforts to promote healthier options in their commercials highlights the opportunity for the fast food industry to disrupt traditional perceptions of fast food and offer healthier menu choices.
3. Emotional Advertising - The feel-good vibe of this commercial signifies a trend in emotional advertising, creating a chance for marketers to tap into positive emotions and engage viewers on a deeper level.
Industry Implications
1. Food and Beverage - The McDonald's Snack Wrap commercial presents an opportunity for the food and beverage industry to explore creative and healthy lunch options, as well as rebranding efforts to promote healthier fast food choices.
2. Marketing and Advertising - The emotional advertising approach used in the McDonald's commercial opens avenues for innovation within the marketing and advertising industry, allowing brands to connect with consumers on a more emotional level and create a positive brand image.
3. Fast Food - McDonald's repositioning of their brand in the commercial highlights the potential for the fast food industry to disrupt traditional perceptions of fast food and offer healthier and creative menu options to cater to changing consumer preferences.
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