Burger King is Offering Even More Options to Its Affordable Fast Food Menu
Janelle Savel — March 24, 2014 — Lifestyle
References: bk
Burger King is offering more affordable fast food choices on its King Deals value menu including new options like the Rodeo Crispy Chicken and the Rodeo Burger for just one dollar each.
The King Deal menu offers a wide variety of options for breakfast, lunch and dinner and they all start at a dollar. Now with the introduction of these new choices, its menu has over 20 items to choose from. The Rodeo sandwiches are available in a crispy chicken fillet or fire-frilled beef patty amongst spicy BBQ sauce and crispy onion rings.
This incentive allows people on-the-go to have the option for something both quick and satisfying. Plus, its affordable menu will entice more people to explore options that they would’ve otherwise missed.
The King Deal menu offers a wide variety of options for breakfast, lunch and dinner and they all start at a dollar. Now with the introduction of these new choices, its menu has over 20 items to choose from. The Rodeo sandwiches are available in a crispy chicken fillet or fire-frilled beef patty amongst spicy BBQ sauce and crispy onion rings.
This incentive allows people on-the-go to have the option for something both quick and satisfying. Plus, its affordable menu will entice more people to explore options that they would’ve otherwise missed.
Trend Themes
1. Expanded Value Menus - Fast food chains are offering more affordable options on their value menus, providing customers with a wide variety of choices at affordable prices.
2. Innovative Menu Additions - Fast food chains are introducing new and unique items to their menus, attracting customers with exciting and novel options.
3. Affordable Convenience - Fast food chains are catering to busy individuals by offering quick and satisfying meal options at affordable prices, providing convenience for on-the-go consumers.
Industry Implications
1. Fast Food - Fast food chains are capitalizing on the value menu trend, enticing customers with a wide range of affordable meal options.
2. Food and Beverage - The expansion of value menus in the fast food industry presents opportunities for food and beverage companies to collaborate and provide innovative, affordable products.
3. Food Delivery - The demand for affordable, convenient fast food options creates opportunities for food delivery services to partner with fast food chains and offer quick and satisfying meals to customers.
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