The McDonald's Breakfast 2014 Campaign Revolves Around a Deceptive Yawn
Meghan Young — February 10, 2014 — Marketing
The McDonald's Breakfast 2014 ad campaign shows that some unlucky countries still don't get to enjoy the fast food's morning meal menu. Yet these print ads usher in a new level of satisfaction for those residing in Finland. As they read simply, "Now serving breakfast."
Conceived and executed by the DDB ad agency branch based in Helsinki, Finland, the McDonald's Breakfast 2014 ad campaign captures a man and woman waking up with a big yawn. But that yawn is also interpreted as a big bite out of an imaginary breakfast sandwich, by the position of their hands. Art directed by Jukka Mannio with creative direction by Vesa Tujunen, the images were shot by photographer Anton Sucksdorff and perfected by graphic designer Antti Salminen.
Conceived and executed by the DDB ad agency branch based in Helsinki, Finland, the McDonald's Breakfast 2014 ad campaign captures a man and woman waking up with a big yawn. But that yawn is also interpreted as a big bite out of an imaginary breakfast sandwich, by the position of their hands. Art directed by Jukka Mannio with creative direction by Vesa Tujunen, the images were shot by photographer Anton Sucksdorff and perfected by graphic designer Antti Salminen.
Trend Themes
1. Deceptive Advertising - Opportunity for developing innovative marketing strategies that capture consumers' attention and provoke a response through clever visual interpretations.
2. Localized Campaigns - Creating region-specific advertising campaigns that resonate with local culture and traditions, enhancing brand relevance and customer engagement.
3. Imaginative Visual Storytelling - Emphasizing the power of visual storytelling in advertising to create memorable and impactful brand narratives.
Industry Implications
1. Advertising - Exploring new ways to create compelling and immersive advertising experiences that resonate with audiences and drive brand awareness and loyalty.
2. Food and Beverage - Innovating within the food and beverage industry to create unique and enticing breakfast offerings that attract customers and differentiate from competitors.
3. Graphic Design - Utilizing graphic design principles and techniques to create visually captivating ads that communicate brand messages effectively and leave a lasting impression on viewers.
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