German Burger King Advertising Campaign Serves Typeburgers
Armida Ascano — September 17, 2010 — Marketing
References: burgerking.de & adsoftheworld
Burger King advertising rarely disappoints in terms of concept and execution. It seems as though the fast food company always has an interesting trick up its sleeve in terms of a campaign.
Thus, it's no surprise that the company's reputation exceeds North America and extends into Germany, as the current German Burger King advertising campaign is as innovative as its western counterparts.
The campaign features items off of the menu crafted completely out of type. The words spell out positive descriptions of the product, making the Burger King advertising campaign as effective as it is well executed.
Thus, it's no surprise that the company's reputation exceeds North America and extends into Germany, as the current German Burger King advertising campaign is as innovative as its western counterparts.
The campaign features items off of the menu crafted completely out of type. The words spell out positive descriptions of the product, making the Burger King advertising campaign as effective as it is well executed.
Trend Themes
1. Typography Advertising - Create innovative advertising campaigns by incorporating typography into visual designs.
2. Menu Craft - Explore new ways to present food menus by crafting items using unconventional materials.
3. Wordplay Marketing - Harness the power of clever wordplay to create impactful marketing messages.
Industry Implications
1. Fast Food - Embrace creative advertising strategies within the fast food industry to attract and engage customers.
2. Graphic Design - Incorporate innovative typographic techniques into graphic design practices for various industries.
3. Marketing and Advertising - Implement wordplay and unconventional marketing tactics to stand out in a competitive market.
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