The Burger King Whopperlust Promo Pays You to Stare at Your TV
Marissa Brassfield — June 16, 2011 — Marketing
The Burger King Whopperlust promo is offering DirecTV subscribers free Whopper coupons for staring at a commercial. The promo, which airs on DirecTV channel 111 all week long, requires viewers to watch an image of a Whopper on their screen as a timer ticks. To prevent people from turning on the promotion and walking away, an online prompt will occasionally appear that asks viewers to push a specific directional button on their remote controls.
If viewers sit through the first five minutes of the Burger King Whopperlust promo, they'll earn a coupon for a free Whopper. Here's the kicker: they can opt to stay tuned for an additional 10 minutes to earn a second coupon and, following that period, an additional 15 minutes to earn a third.
While half an hour of your time may not be worth three Whopper coupons, the Burger King Whopperlust promo has already given away some 50,000 coupons. The campaign was orchestrated by Crispin, Porter + Bogusky.
If viewers sit through the first five minutes of the Burger King Whopperlust promo, they'll earn a coupon for a free Whopper. Here's the kicker: they can opt to stay tuned for an additional 10 minutes to earn a second coupon and, following that period, an additional 15 minutes to earn a third.
While half an hour of your time may not be worth three Whopper coupons, the Burger King Whopperlust promo has already given away some 50,000 coupons. The campaign was orchestrated by Crispin, Porter + Bogusky.
Trend Themes
1. Interactive Advertising - Creating interactive ad campaigns like the Burger King Whopperlust promo can engage viewers and drive brand awareness.
2. Gamification - Incorporating elements of gamification, such as earning rewards for watching commercials, can incentivize audience participation.
3. Alternative Marketing Strategies - Exploring non-traditional marketing techniques like offering rewards for viewer engagement can provide unique promotional opportunities.
Industry Implications
1. Fast Food - Fast food chains can take advantage of interactive advertising campaigns to promote their products and increase customer engagement.
2. Television Broadcasting - Television networks and channels can utilize gamification strategies to keep viewers engaged and increase ad revenue.
3. Advertising Agencies - Advertising agencies can explore alternative marketing strategies to create innovative and attention-grabbing campaigns for their clients.
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